{"id":109512,"date":"2003-10-27T06:00:00","date_gmt":"2003-10-27T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paralotna-dla-henkla-2\/"},"modified":"2003-10-27T06:00:00","modified_gmt":"2003-10-27T05:00:00","slug":"paralotna-dla-henkla-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paralotna-dla-henkla-2.html","title":{"rendered":"Paralotna dla Henkla"},"content":{"rendered":"<p>Kampania wsparta jest promocj\u0105 sprzeda\u017cy.&nbsp;W przekazie komunikowana jest przede wszystkim wysok\u0105 jako\u015b\u0107 produktu i unikalna cecha 'efekt aquastatic&#8217;, polegajacy na utrzymywaniu wody na powierzchni spoiny w formie pere\u0142ek, nie wnikaj\u0105cych w jej strukture. Targetem s\u0105 osoby remontujace domy, specjali\u015bci i inwestorzy.<BR>&nbsp;<BR>Za kreacj\u0119 kampanii dla Henkel Bautechnik odpowiedzialni s\u0105 dyrektorzy kreatywni &#8211; Miacha\u0142 Holewjusz, Pawe\u0142 Lis oraz dyr. artystyczny Rafa\u0142 Ma\u0142ysa. Kampania potrwa do ko\u0144ca pa\u017adziernika.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Paralotna wygra\u0142a przetarg i przygotowa\u0142a kampani\u0119 BTL dla spoiny Ceresit CE 40 aquastatic. Na kampani\u0119 pod has\u0142em &quot;Spoina Ceresit CE 40 auquastatic&#8230; i woda sp\u0142ywa jak po kaczce&quot;, sk\u0142adaj\u0105 sie materia\u0142y POS do punkt\u00f3w sprzeda\u017cy, materia\u0142y promocyjne i direct mail.","protected":false},"author":1,"featured_media":109513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109512"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109513"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}