{"id":10943,"date":"2011-11-15T17:15:27","date_gmt":"2011-11-15T16:15:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stroer-i-cityboard-media-promuja-outdoor\/"},"modified":"2015-01-13T16:53:52","modified_gmt":"2015-01-13T16:53:52","slug":"stroer-i-cityboard-media-promuja-outdoor","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stroer-i-cityboard-media-promuja-outdoor.html","title":{"rendered":"Str\u00f6er i Cityboard Media promuj\u0105 outdoor"},"content":{"rendered":"

Kampania pod has\u0142em „Poka\u017c si\u0119!” ma na celu przybli\u017cenie ma\u0142ym i \u015brednim przedsi\u0119biorstwom efektywno\u015bci outdooru w docieraniu do konsumentów produktów i us\u0142ug, tak na poziomie ogólnopolskim, jak i lokalnym, kieruj\u0105c ich klientów np. do sklepów, czy punktów us\u0142ugowych.<\/p>\n

Kampanii towarzyszy sze\u015b\u0107 projektów plakatów, pos\u0142uguj\u0105cych si\u0119 has\u0142ami przedstawiaj\u0105cymi wybrane cechy reklamy zewn\u0119trznej tj. „Pracuj\u0119 24 godziny na dob\u0119”, „Nie dam si\u0119 wy\u0142\u0105czy\u0107”, „Przyci\u0105gam wzrok” itp.<\/p>\n

Kampani\u0119 uzupe\u0142nia platforma internetowa dost\u0119pna pod adresem www.twójoutdoor.pl<\/a>, na której znale\u017a\u0107 mo\u017cna odpowiedzi na wiele istotnych pyta\u0144: czym w\u0142a\u015bciwie jest outdoor, jakie s\u0105 jego zalety i wady, czym nale\u017cy si\u0119 kierowa\u0107 przy tworzeniu kampanii reklamowej oraz wyborze kreacji. Ponadto strona zawiera konkretne case studies z zakresu skuteczno\u015bci outdooru, czasu trwania kampanii i jej zauwa\u017calno\u015bci oraz wspó\u0142dzia\u0142ania najstarszego i najnowszego medium reklamowego, czyli outdooru i internetu.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Ströer i Cityboard Media wspólnie zainicjowa\u0142y projekt, którego celem jest przybli\u017cenie zalet reklamy zewn\u0119trznej.","protected":false},"author":1,"featured_media":10944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[345,9675,200,160],"class_list":{"0":"post-10943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-cityboard-media","10":"tag-ooh","11":"tag-reklama","12":"tag-stroer","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10943"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10944"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}