{"id":10935,"date":"2011-11-15T17:49:59","date_gmt":"2011-11-15T16:49:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/brand-support-i-rimmel-wywoluja-skandal-roku-wideo\/"},"modified":"2011-11-15T17:49:59","modified_gmt":"2011-11-15T16:49:59","slug":"brand-support-i-rimmel-wywoluja-skandal-roku-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/brand-support-i-rimmel-wywoluja-skandal-roku-wideo.html","title":{"rendered":"Brand Support i Rimmel wywo\u0142uj\u0105 Skandal Roku (wideo)"},"content":{"rendered":"<p>Kampania obejmuje TV, pras\u0119, internet oraz wsparcie w miejscach sprzeda\u017cy.<\/p>\n<p>Komunikacja ATL i BTL koncentruje si\u0119 na g\u0142&oacute;wnych benefitach nowej maskary &#8211; wyj\u0105tkowym pogrubieniu i rozdzieleniu rz\u0119s. Twarz\u0105 kampanii Scandaleyes jest jedna z brytyjskich ikon mody i stylu &#8211; Georgia May Jagger.<\/p>\n<p>W miejscach sprzeda\u017cy pojawi\u0142y si\u0119 zaprojektowane specjalnie na potrzeby kampanii materia\u0142y POS. Ich implementacja poprzedzona zosta\u0142a dzia\u0142aniami skierowanymi do sprzedawc&oacute;w.<\/p>\n<p>Za adaptacj\u0119 strategii, lokalizacj\u0119 spot&oacute;w TV i layout&oacute;w prasowych, kreacje internetowe  i POS odpowiada agencja Brand Support. Za zakup i planowanie medi&oacute;w odpowiedzialny jest dom mediowy MEC.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"14 listopada ruszy\u0142a zintegrowana kampania &#8222;Skandal Roku&#8221; wprowadzaj\u0105ca na polski rynek now\u0105 maskar\u0119 marki Rimmel &#8211;  Scandaleyes.","protected":false},"author":1,"featured_media":10936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[307,294,200],"class_list":{"0":"post-10935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brand-support","9":"tag-mec","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10935"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10936"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}