{"id":109236,"date":"2003-11-06T06:00:00","date_gmt":"2003-11-06T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-kubusia\/"},"modified":"2003-11-06T06:00:00","modified_gmt":"2003-11-06T05:00:00","slug":"nowa-kampania-kubusia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/nowa-kampania-kubusia.html","title":{"rendered":"Nowa kampania Kubusia"},"content":{"rendered":"<p><P>W jesienny dzie\u0144 ch\u0142opiec je\u017adzi w parku na rowerze i w wyczynowy spos\u00f3b pokonuje poustawiane przez siebie przeszkody. Pomys\u0142owy bohater pije Kubusia &#8211; najlepszy sok, kt\u00f3ry daje energi\u0119 i wzmacnia odporno\u015b\u0107.<\/P><br \/>\n<P>Grup\u0119 docelow\u0105 stanowi\u0105 matki dzieci w wieku 4-10 lat oraz m\u0142ode kobiety w wieku 20-30 lat. Mediami zaj\u0105\u0142 si\u0119 Initiative Media. W kampanii wykorzystano telewizj\u0119 (TVP, TVN, Polsat)<\/P><br \/>\n<P>Za kreacje odpowiadaj\u0105 Dyrektor kreatywny&nbsp;Jacek Maciejewski, Creative Group Head &#8211;&nbsp;Dorota Red\u017ako i Copywriter &#8211;&nbsp;Marcin Kr\u00f3licki.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"28 pa\u017adziernika rozpocz\u0119\u0142a si\u0119 nowa kampania soku Kubu\u015b. Celem reklamy jest poinformowanie, \u017ce Kubu\u015b jest najzdrowszym sokiem marchwiowo &#8211; owocowym, kt\u00f3ry naturalnie wzmacnia odporno\u015b\u0107 dziecka, oraz dalsze budowanie silnej, anga\u017cuj\u0105cej wi\u0119zi emocjonalnej mi\u0119dzy mark\u0105 a konsumentem.","protected":false},"author":1,"featured_media":109237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-109236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109236"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109237"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}