{"id":10917,"date":"2011-11-16T13:42:52","date_gmt":"2011-11-16T12:42:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tatra-grzaniec-nowe-piwo-na-zime\/"},"modified":"2011-11-16T13:42:52","modified_gmt":"2011-11-16T12:42:52","slug":"tatra-grzaniec-nowe-piwo-na-zime","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/tatra-grzaniec-nowe-piwo-na-zime.html","title":{"rendered":"Tatra Grzaniec: nowe piwo na zim\u0119"},"content":{"rendered":"<p>&#8211; Do tej pory piwo by\u0142o postrzegane jako produkt sezonowy na lato. Grupa \u017bywiec wprowadza na rynek swoj\u0105 kolejn\u0105 nowo\u015b\u0107 po sezonie, kiedy zwyczajowo nast\u0119puje spadek zainteresowania Polak&oacute;w orze\u017awiaj\u0105cym piwem na rzecz mocniejszych alkoholi. Mamy nadziej\u0119, \u017ce rozgrzewaj\u0105cy Tatra Grzaniec zmieni t\u0119 sytuacj\u0119 &#8211; przekonuje Tomasz Hadam z zespo\u0142u marki Tatra Grupy \u017bywiec.<\/p>\n<p>Tatra Grzaniec to kompozycja piwa jasnego z dodatkiem korzenno-owocowych aromat&oacute;w. Zdaniem producenta, mo\u017cna w nim doszuka\u0107 si\u0119 naturalnych zapach&oacute;w kardamonu i cynamonu. Tatra Grzaniec nie wymaga dodatkowego przyprawiania &#8211; jest gotowy do spo\u017cycia po podgrzaniu do temperatury 60-70 stopnii.<\/p>\n<p>Piwo b\u0119dzie dost\u0119pne na rynku tylko od listopada do ko\u0144ca marca 2012 r. Jego debiutowi b\u0119dzie towarzyszy\u0107 kampania marketingowa.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa \u017bywiec wprowadzi\u0142a na rynek Grza\u0144ca pod mark\u0105 Tatra.","protected":false},"author":1,"featured_media":10918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[84,1578],"class_list":{"0":"post-10917","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-grupa-zywiec","9":"tag-tatra","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10917"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10918"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}