{"id":109122,"date":"2003-11-14T06:00:00","date_gmt":"2003-11-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-kucharek\/"},"modified":"2003-11-14T06:00:00","modified_gmt":"2003-11-14T05:00:00","slug":"kampania-reklamowa-kucharek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-kucharek.html","title":{"rendered":"Kampania reklamowa Kucharek"},"content":{"rendered":"

a tak\u017ce zaprezentowanie szerokiemu gronu klient\u00f3w nowej grupy produktowej – kostek roso\u0142owych sygnowanych t\u0105 mark\u0105. St\u0105d decyzja, by oprze\u0107 pomys\u0142 kreatywny na znanej ju\u017c konsumentom reklamie tej marki: „KUCHAREK – spos\u00f3b na dobry smak”, uzupe\u0142niaj\u0105c go o nowe packshoty.  <\/P>
\n

Kampania Lucharka jest dope\u0142nieniem „uderzenia medialnego” firmy Prymat, zainicjowanego w tym roku kampani\u0105 przypraw jednorodnych. Akcj\u0119 reklamow\u0105 przygotowa\u0142a agencja ART FM i potrwa ona do ko\u0144ca grudnia, obejmuj\u0105c zasi\u0119giem takie no\u015bniki, jak telewizja og\u00f3lnopolska, prasa handlowa oraz reklama zewn\u0119trzna i materia\u0142y POS.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W srod\u0119 12 listopada rusza og\u00f3lnopolska kampania reklamowa przyprawy uniwersalnej i kostek roso\u0142owych Kucharek. Kampania ma na celu umacnianie wizerunku lidera rynku przypraw uniwersalnych flagowej marki firmy Prymat,","protected":false},"author":1,"featured_media":109123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109122"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109123"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}