{"id":109104,"date":"2003-11-14T06:00:00","date_gmt":"2003-11-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dania-lubelli\/"},"modified":"2003-11-14T06:00:00","modified_gmt":"2003-11-14T05:00:00","slug":"dania-lubelli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dania-lubelli.html","title":{"rendered":"Dania Lubelli"},"content":{"rendered":"<p><P>Da\u0144, kt\u00f3re mog\u0105 stanowi\u0107 zdrow\u0105 i wygodn\u0105 alternatyw\u0119 dla tradycyjnej kuchni. Grup\u0119 docelow\u0105 stanowi\u0105 kobiety w wieku 25-35 lat.<\/P><br \/>\n<P>Nowe reklamy makaron\u00f3w Lubella zawracaj\u0105 uwag\u0119 na wyj\u0105tkowe kszta\u0142ty, pokazuj\u0105 jak ich wygl\u0105d tworzy charakter dania. Ka\u017cdy film zaczyna si\u0119 kr\u00f3tk\u0105 scenk\u0105, w kt\u00f3rej aktorami s\u0105 pojedyncze makarony. Scena ta zawsze pokazuje charakter dania, przygotowywanego z tych makaron\u00f3w. Np. w daniu &#8222;Rurki rogate&#8221; widzimy jak charakterystyczny &#8222;rogaty&#8221; makaron bodzie drugi makaron. W sumie powsta\u0142a&nbsp; seria r\u00f3\u017cnorodnych reklam, ka\u017cda pokazuj\u0105ca innych kszta\u0142t makaronu i inne danie. Reklamom telewizyjnym towarzysz\u0105 reklamy prasowe.<\/P><br \/>\n<P>W kampanii wykorzystano telewizj\u0119 (TVP, TVN, Polsat) i pras\u0119 kobiec\u0105. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Initiative Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"6 listopada ruszy\u0142a kampania makaronu Lubella przygotowana przez agencj\u0119 Euro RSCG New Europe. G\u0142\u00f3wnym celem reklamy jest pokazanie konsumentom, \u017ce makarony Lubella dzi\u0119ki swoim r\u00f3\u017cnorodnym kszta\u0142tom, daj\u0105 mo\u017cliwo\u015b\u0107 przygotowywania wielu smacznych i oryginalnych da\u0144.","protected":false},"author":1,"featured_media":109105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-109104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109104"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109105"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}