{"id":109026,"date":"2003-11-18T06:00:00","date_gmt":"2003-11-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-bobovita-w-prasie\/"},"modified":"2003-11-18T06:00:00","modified_gmt":"2003-11-18T05:00:00","slug":"kampania-bobovita-w-prasie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/kampania-bobovita-w-prasie.html","title":{"rendered":"Kampania BoboVita w prasie"},"content":{"rendered":"<p><P>&#8230;w tym cztery odpowiadaj\u0105ce grupom produkt\u00f3w marki BoboVita: posi\u0142kom w s\u0142oiczkach, kaszkom, herbatkom i soczkom oraz jeden wsp\u00f3lny korporacyjny.<\/P><br \/>\n<P>Warianty reklam prasowych \u015bci\u015ble nawi\u0105zuj\u0105 do stylistyki spotu telewizyjnego. Wykorzystano m.in. zdj\u0119cia z sesji zdj\u0119ciowej towarzysz\u0105cej realizacji filmu, z udzia\u0142em g\u0142\u00f3wnych bohater\u00f3w filmu: u\u015bmiechni\u0119tego malucha, jego mamy i taty. Zdj\u0119cia pokazuj\u0105 jak ma\u0142y bohater odkrywa nie tylko \u015bwiat ale i nowe, nieznane dot\u0105d smaki.<\/P><br \/>\n<P>Kampania prasowa zosta\u0142a zaplanowana i zakupiona przez dom mediowy Brand &amp; Media OMD Poland. Nowe reklamy BoboVita pojawi\u0105 si\u0119 w pismach dla rodzic\u00f3w: &#8222;Mamo to ja&#8221;, &#8222;Dziecko&#8221;, &#8222;Twoje Dziecko&#8221;, &#8222;Claudia Rodzice&#8221; oraz &#8222;Mam Dziecko&#8221;.<\/P><br \/>\n<P>Marka BoboVita obejmuje produkty dla niemowl\u0105t i ma\u0142ych dzieci z czterech segment\u00f3w: kaszki i kleiki, obiadki i deserki w s\u0142oiczkach, herbatki zio\u0142owo-owocowe i soczki. W sumie obejmuje ponad 100 r\u00f3\u017cnych produkt\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od grudnia nowa kampania marki BoboVita b\u0119dzie obecna r\u00f3wnie\u017c w prasie. Wersja telewizyjna &#8211; spot pt &quot;Dzie\u0144 Ojca&quot; &#8211; emitowana jest w sze\u015bciu stacjach ju\u017c od wrze\u015bnia br. Agencja ARIP przygotowa\u0142a \u0142\u0105cznie pi\u0119\u0107 wzor\u00f3w reklamy prasowej, &#8230;","protected":false},"author":1,"featured_media":109027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-109026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=109026"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/109026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/109027"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=109026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=109026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=109026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}