{"id":108970,"date":"2003-11-20T06:00:00","date_gmt":"2003-11-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cb4-dla-marki-jogi\/"},"modified":"2003-11-20T06:00:00","modified_gmt":"2003-11-20T05:00:00","slug":"cb4-dla-marki-jogi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cb4-dla-marki-jogi.html","title":{"rendered":"CB4 dla marki JOGI"},"content":{"rendered":"

Celem kampanii jest stworzenie \u015bwiadomo\u015bci marki, zbudowanie pozytywnego wizerunku i przyjaznego nastawienia do produktu, a w efekcie wzrostu sprzeda\u017cy. Celem dzia\u0142a\u0144 akcji reklamowo – promocyjnych, b\u0119dzie wprowadzenie na rynek nowych subrand\u00f3w – jogurt\u00f3w, b\u0119d\u0105cych absolutn\u0105 nowo\u015bci\u0105 na rynku polskim. <\/P>
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Zasi\u0119g dzia\u0142a\u0144 reklamowych obejmie wojew\u00f3dztwo mazowieckie, z g\u0142\u00f3wnym nat\u0119\u017ceniem na Warszaw\u0119 i okolice. Przyj\u0119ta strategia oparta jest tymczasowo na dzia\u0142aniach lokalnych z mo\u017cliwo\u015bci\u0105 rozszerzenia terytorialnego w kolejnych etapach wsp\u00f3\u0142pracy z Klientem. <\/P>
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Wykorzystane kana\u0142y komunikacji: prasa kobieca, reklama zewn\u0119trzna (w tym: billboardy, tablice w metrze, autobusy), internet (w tym stworzenie strony www.jogi.pl<\/A>), Radio Eska, direct mail.
 <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Warszawska Agencja CB4 Promocja Sp. z o. o. wygra\u0142a przetarg na roczn\u0105 obs\u0142ug\u0119 fullservis marki JOGI . Jej przekaz b\u0119dzie \u015bci\u015ble nawi\u0105zywa\u0142 do indyjskiej filozofii opartej na zdrowym i harmonijnym \u017cyciu.","protected":false},"author":1,"featured_media":108971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108970"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108971"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}