{"id":108952,"date":"2003-11-21T06:00:00","date_gmt":"2003-11-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/braun-po-raz-pierwszy-w-internecie\/"},"modified":"2003-11-21T06:00:00","modified_gmt":"2003-11-21T05:00:00","slug":"braun-po-raz-pierwszy-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/braun-po-raz-pierwszy-w-internecie.html","title":{"rendered":"Braun po raz pierwszy w internecie"},"content":{"rendered":"<p><P>Trzonem kampanii online jest sponsoring serwisu \u015bwi\u0105tecznego portalu Onet.pl.&nbsp;Serwis ten zosta\u0142 ca\u0142kowicie dostosowany do kolorystyki Klienta. Opr\u00f3cz typowej dla serwis\u00f3w \u015bwiatecznych tematyki zawiera elementy&nbsp;zach\u0119caj\u0105ce internaut\u00f3w do interreakcji z mark\u0105 Braun &#8211; \u015bwi\u0105teczny konkurs, gdzie z nagrodami s\u0105 produktuy Braun,&nbsp;aplikacj\u0119 umo\u017cliwiaj\u0105ca zam\u00f3wienie katalogu prezent\u00f3w Braun oraz&nbsp;poradnik dla szukaj\u0105cych \u015bwi\u0105tecznych prezent\u00f3w, oczywi\u015bcie w\u015br\u00f3d prodult\u00f3w Braun.<\/P><br \/>\n<P>W ramach kampanii w interncie przewidziano r\u00f3wnie\u017c emisj\u0119 toplayera, wysy\u0142k\u0119 e-mailingu oraz wspracie w postaci s\u0142\u00f3w kluczowych w wyszukiwarkach.&nbsp; <\/P><br \/>\n<P>Za strategi\u0119 oraz zakup medi\u00f3w odpowiedzialny jest dom mediowy MindShare Polska oraz jego wyodr\u0119bniony dzia\u0142 reklamy cyfrowej &#8211; m digital.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca grudnia 2003 potrwa \u015bwi\u0105teczna kampania Gillette promuj\u0105ca produkty marki Braun. W swojej kampanii, po raz pierwszy w Polsce, Gillette wykorzysta r\u00f3wnie\u017c internet.","protected":false},"author":1,"featured_media":108953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-108952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108952"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108953"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}