{"id":108914,"date":"2003-11-24T06:00:00","date_gmt":"2003-11-24T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-knorr-goracy-kubek\/"},"modified":"2003-11-24T06:00:00","modified_gmt":"2003-11-24T05:00:00","slug":"kampania-knorr-goracy-kubek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-knorr-goracy-kubek.html","title":{"rendered":"Kampania Knorr Gor\u0105cy Kubek"},"content":{"rendered":"<p><P>Kampania prowadzona jest pod has\u0142em &#8222;Znowu w pe\u0142ni!&#8221;. Pe\u0142nia oznacza tu powr\u00f3t do r\u00f3wnowagi psychicznej i pozbycie si\u0119 uczucia zm\u0119czenia, kt\u00f3re dopada nas na co dzie\u0144. Reklama podkre\u015bla, \u017ce Knorr Gor\u0105cy Kubek to najlepsza przek\u0105ska, kt\u00f3ra energetyzuje, pozwala przezwyci\u0119\u017cy\u0107 szybko i skutecznie uczucie znu\u017cenia i w ju\u017c pe\u0142ni si\u0142 podj\u0105\u0107 swoje codzienne obowi\u0105zki.<\/P><br \/>\n<P>W ramach kampanii przygotowane zosta\u0142y dwa spoty reklamowe (30&#8243;) &#8211; z doktorem i barmanem. Ka\u017cdy z bohater\u00f3w pokazany jest podczas pe\u0142nienia swoich normalnych, codziennych obowi\u0105zk\u00f3w zawodowych.<\/P><br \/>\n<P>Za kreacj\u0119 kampanii odpowiedzialna jest agencja Corporate Profiles DDB. Media zaplanowa\u0142a i zakupi\u0142a agencja Initiative Media. Kampani\u0119 mo\u017cna ogl\u0105da\u0107 w obu programach TVP, TVN i Polsacie. Kampania potrwa do 7 grudnia. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W telewizji trwa w\u0142a\u015bnie nowa kampania reklamowa Knorr Gor\u0105cy Kubek, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 pod koniec pa\u017adziernika. Jej celem jest pobudzenie i wzmocnienie zainteresowania kategori\u0105 zup instant, w kt\u00f3rej Knorr Gor\u0105cy Kubek posiada 80 proc. rynku.","protected":false},"author":1,"featured_media":108915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108914"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108915"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}