{"id":108831,"date":"2003-11-27T06:00:00","date_gmt":"2003-11-27T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-dla-ery-biznes\/"},"modified":"2003-11-27T06:00:00","modified_gmt":"2003-11-27T05:00:00","slug":"saatchi-saatchi-dla-ery-biznes","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/saatchi-saatchi-dla-ery-biznes.html","title":{"rendered":"Saatchi &amp; Saatchi dla Ery Biznes"},"content":{"rendered":"<p><P>Grup\u0105 docelow\u0105 kampanii s\u0105 w\u0142a\u015bciciele rozwijaj\u0105cych si\u0119, licz\u0105cych nie wi\u0119cej ni\u017c 5 pracownik\u00f3w firm, w kt\u00f3rych minimalizacja koszt\u00f3w jest zazwyczaj istotna.<\/P><br \/>\n<P>Layout reklamy wykorzystany w kampanii opiera si\u0119 na wykorzystaniu monety groszowej, jako wizualizacji nowej promocyjnej oferty Ery Biznes. Wizerunek grosza ma uzmys\u0142owi\u0107 odbiorcom kampanii, jak niskie s\u0105 op\u0142aty w ramach taryfy Era Biznes, dok\u0142adnie jeden grosz kosztuje minuta rozmowy z wybranym numerem w sieci Era. Wiarygodno\u015b\u0107 przekazu podnosi za\u0142\u0105czona do reklam zamieszczonych w niekt\u00f3rych <BR>tytu\u0142ach prasowych moneta jednogroszowa.<\/P><br \/>\n<P>Kampania prowadzona jest na \u0142amach prasy og\u00f3lnopolskiej i lokalnej, w radiu oraz w Internecie. Monety s\u0105 do\u0142\u0105czane do reklam Ery Biznes w Newsweeku, Wprost, Pulsie Biznesu i Gazecie Telewizyjnej.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Saatchi &amp; Saatchi Poland jest autorem strategii oraz kreacji najnowszej kampanii reklamowej linii produktowej Era Biznes przygotowanej dla Polskiej Telefonii Cyfrowej. Dzia\u0142ania reklamowe maj\u0105 na celu poinformowanie o ofercie Era oraz promocj\u0119 sprzeda\u017cy.","protected":false},"author":1,"featured_media":108832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108831"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108832"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}