{"id":108805,"date":"2003-11-28T06:00:00","date_gmt":"2003-11-28T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiateczna-kampania-providentu\/"},"modified":"2003-11-28T06:00:00","modified_gmt":"2003-11-28T05:00:00","slug":"swiateczna-kampania-providentu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiateczna-kampania-providentu.html","title":{"rendered":"\u015awi\u0105teczna kampania Providentu"},"content":{"rendered":"<p><P>Do&nbsp;kampanii wykorzystano spot emitowany przy okazji zesz\u0142orocznej akcji promocyjnej. G\u0142\u00f3wnym jego motywem&nbsp;s\u0105 \u015bwi\u0119ta Bo\u017cego Narodzenia&nbsp;i bohaterowie&nbsp;&#8211; pa\u0144stwo Nowakowie, kt\u00f3rzy wpadaj\u0105 w nieoczekiwane k\u0142opoty podczas \u015bwi\u0105tecznych przygotowa\u0144.&nbsp;Dobrym i szybkim sposobem ich rozwi\u0105zania jest oczywi\u015bcie po\u017cyczka got\u00f3wkowa&nbsp;od Provident Polska. <\/P><br \/>\n<P>Celem kampanii jest wsparcie sprzeda\u017cy przed\u015bwi\u0105tecznej us\u0142ugi oferowanej przez Provident Polska &#8211; po\u017cyczki got\u00f3wkowej udzielanej i sp\u0142acanej w domu klienta.&nbsp;W kampanii zostan\u0105 wykorzystane zar\u00f3wno narz\u0119dzia ATL m.in. spoty telewizyjne, prasa kolorowa i lokalna, jak i BTL np. wysy\u0142ka bezpo\u015brednia.<\/P><br \/>\n<P>Kreacj\u0119 reklamy mediowej przygotowa\u0142a agencja Lowe, a zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 PanMedia Western. Przygotowaniem wi\u0119kszo\u015bci materia\u0142\u00f3w BTL zaj\u0119\u0142a si\u0119 agencja Nader. <\/P><br \/>\n<P><BR>&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pi\u0105t\u0105 i najwi\u0119ksz\u0105 w tym roku kampani\u0119 reklamow\u0105 rozpocz\u0105\u0142 Provident Polska SA, czyli dalszy ci\u0105g przed\u015bwi\u0105tecznych przyg\u00f3d Nowak\u00f3w.","protected":false},"author":1,"featured_media":108806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108805"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108806"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}