{"id":108803,"date":"2003-11-28T06:00:00","date_gmt":"2003-11-28T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejny-etap-kampanii-tymbarku\/"},"modified":"2003-11-28T06:00:00","modified_gmt":"2003-11-28T05:00:00","slug":"kolejny-etap-kampanii-tymbarku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejny-etap-kampanii-tymbarku.html","title":{"rendered":"Kolejny etap kampanii Tymbarku"},"content":{"rendered":"<p><P>Kampania reklamowa Tymbarku Orze\u017awiaj\u0105cego to pewnego rodzaju zabawa skojarzeniowa maj\u0105ca na celu pobudzi\u0107 wyobra\u017ani\u0119 grupy docelowej.&nbsp;W telewizji zobaczymy r\u00f3\u017cnie pouk\u0142adane lub powyginane kapsle, kt\u00f3re budz\u0105 skojarzenia z momentami konsumpcji.&nbsp;Celem jest r\u00f3wnie\u017c umacnianie nowoczesnego i atrakcyjnego wizerunku marki oraz utwierdzenie obecnych u\u017cytkownik\u00f3w, \u017ce Tymbark Orze\u017awiaj\u0105cy reprezentuje bliskie im warto\u015bci. <\/P><br \/>\n<P>Kampani\u0119 przygotowa\u0142a agencja reklamowa Euro RSCG New Europe. Mediami zaj\u0105\u0142 si\u0119 Initiative Media. Od 24 listopada nowy spot emitowany jest w TVP, Polsat i TVN.<\/P><br \/>\n<P>Za kreacj\u0119 artystyczn\u0105 odpowiadaj\u0105: Jacek Maciejewski, Dorota Red\u017ako, Anna P\u0105gowska i &nbsp;Wojtek Ciszkiewicz.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Tym razem kapsle Tymbarku Orze\u017awiaj\u0105cego wybra\u0142y si\u0119 do kina. G\u0142\u00f3wnym celem reklamy jest wzrost \u015bwiadomo\u015bci marki Tymbark, ale r\u00f3wnie\u017c podtrzymanie dynamizmu i \u017cywio\u0142owo\u015bci samej marki.","protected":false},"author":1,"featured_media":108804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108803"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108804"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}