{"id":108634,"date":"2003-12-05T06:00:00","date_gmt":"2003-12-05T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pierwsza-kampania-gier-dla-dzieci\/"},"modified":"2003-12-05T06:00:00","modified_gmt":"2003-12-05T05:00:00","slug":"pierwsza-kampania-gier-dla-dzieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pierwsza-kampania-gier-dla-dzieci.html","title":{"rendered":"Pierwsza kampania gier dla dzieci"},"content":{"rendered":"<p><P>Firma po raz pierwszy zdecydowa\u0142a si\u0119 na przeprowadzenie kampanii outdoorowej. Kampania promuj\u0105ca gr\u0119 &#8222;Superfarmer&#8221;,&nbsp;trwa od 1 grudnia przez trzy tygodnie. Planowaniem i zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 Granna. Kreacja r\u00f3wnie\u017c nale\u017cy do Granny oraz agencji reklamowej Kuc.<\/P><br \/>\n<P>Kampania ma miejsce na 350 no\u015bnikach nale\u017c\u0105cych do firmy Str\u00f6er Out of Home Media w najwi\u0119kszych miastach Polski &#8211; tam, gdzie znajduj\u0105 si\u0119 hipermarkety. Jednocze\u015bnie trwa prezentacja &#8222;Superfarmera&#8221; w miejscach sprzeda\u017cy, gdzie r\u00f3wnie\u017c odbywaj\u0105 si\u0119 animacje dla dzieci. <\/P><br \/>\n<P>Wsparciem kampanii outdoorowej s\u0105 reklamy w prasie &#8211; w czasopismach dla dzieci i w &#8222;Gazecie Telewizyjnej&#8221;. &#8222;Superfarmer&#8221; jest gr\u0105 rodzinn\u0105, wi\u0119c firma nie zaw\u0119\u017ca grupy docelowej kampanii. Pod koniec listopada ruszy\u0142a tak\u017ce strona internetowa, kt\u00f3ra ma wesprze\u0107&nbsp;promocj\u0119 na tablicach i w punktach sprzeda\u017cy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Producent gier i zabawek edukacyjnych Granna wprowadza na rynek sw\u00f3j nowy produkt, kt\u00f3ry zosta\u0142 wsparty kampani\u0105 outdoorow\u0105, stworzon\u0105 we wsp\u00f3\u0142pracy z agencj\u0105 reklamow\u0105 Kuc, .","protected":false},"author":1,"featured_media":108635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108634"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108635"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}