{"id":10855,"date":"2011-11-17T15:44:10","date_gmt":"2011-11-17T14:44:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/socialvibe-z-idmnet-dla-marki-coca-cola-zero\/"},"modified":"2011-11-17T15:44:10","modified_gmt":"2011-11-17T14:44:10","slug":"socialvibe-z-idmnet-dla-marki-coca-cola-zero","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/socialvibe-z-idmnet-dla-marki-coca-cola-zero.html","title":{"rendered":"SocialVibe z IDMnet dla marki Coca-Cola Zero"},"content":{"rendered":"<p>Pierwszym przyk\u0142adem wsp&oacute;\u0142pracy jest kampania przeprowadzona dla marki <a rel=\"nofollow noopener\" href=\"http:\/\/advertising.socialvibe.com\/activities\/919\" target=\"_blank\">Coca-Cola Zero<\/a>, z wykorzystaniem reklamy skierowanej do os&oacute;b graj\u0105cych w gry spo\u0142eczno\u015bciowe w Polsce. Kampania trwa\u0142a trzy tygodnie. Celem wyznaczonym przez Coca-Cola Zero by\u0142o skierowanie ruchu na now\u0105 gr\u0119 Pimp My Ride, osadzon\u0105 na Facebooku. Gra by\u0142a promowana przy wykorzystaniu reklamy targetowanej, nastawionej na pozyskanie du\u017cej liczby os&oacute;b, kt&oacute;re przejd\u0105 ca\u0142y proces interakcji i wysokiego wska\u017anika przekierowa\u0144 na gr\u0119 Pimp My Ride na Facebooku.<\/p>\n<p>Kreacja reklamowa zaprasza\u0142a u\u017cytkownik&oacute;w do wskazania, kt&oacute;ry samoch&oacute;d przeszed\u0142 najlepsz\u0105 metamorfoz\u0119. 84 % os&oacute;b, kt&oacute;re wesz\u0142y w interakcj\u0119 z mark\u0105 uko\u0144czy\u0142y zadanie, a 76 % kontynuowa\u0142o zabaw\u0119 po zako\u0144czeniu reklamy i wesz\u0142o na Facebook, by zagra\u0107 w gr\u0119 Coca-Cola Zero Pimp My Ride. Dodatkowo ponad 20 % opublikowa\u0142o na swojej tablicy na Facebooku sw&oacute;j g\u0142os na najlepszy samoch&oacute;d, zwi\u0119kszaj\u0105c zasi\u0119g akcji i przyczyniaj\u0105c si\u0119 do wzrostu \u015bwiadomo\u015bci przekazu Coca-Cola Zero.<\/p>\n<p>Kampania by\u0142a prowadzona od 19 wrze\u015bnia do 12 pa\u017adziernika 2011 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"SocialVibe nawi\u0105za\u0142 partnerstwo z IDMnet w Polsce i przeprowadzi\u0142 inauguracyjn\u0105 kampani\u0119 dla marki Coca-Cola Zero.","protected":false},"author":1,"featured_media":10856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,193,200],"class_list":{"0":"post-10855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-idmnet","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10855"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10856"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}