{"id":108510,"date":"2003-12-10T06:00:00","date_gmt":"2003-12-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ozywienie-na-rynku-reklamowym-w-2004-r\/"},"modified":"2003-12-10T06:00:00","modified_gmt":"2003-12-10T05:00:00","slug":"ozywienie-na-rynku-reklamowym-w-2004-r","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ozywienie-na-rynku-reklamowym-w-2004-r.html","title":{"rendered":"O\u017cywienie na rynku reklamowym w 2004 r."},"content":{"rendered":"<p><P>Motorem wzrostu ma by\u0107 USA. Wydatki reklamowe w tym kraju stanowi\u0105 45-46 proc. warto\u015bci rynku reklamowego na \u015bwiecie. <\/P><br \/>\n<P>Przysz\u0142oroczny wzrost wydatk\u00f3w na reklam\u0119 w USA ma wynie\u015b\u0107 5 proc. i b\u0119dzie spowodowany tzw. &#8222;efektem czteroletnim&#8221; czyli wzrostem wydatk\u00f3w na reklam\u0119 o ok. 1 mld dol. spowodowanym wyborami prezydenckimi w USA i igrzyskami olimpijskimi. <\/P><br \/>\n<P>Wydatki w Europie b\u0119d\u0105 w 2004 r. o 3,7 proc. wy\u017csze ni\u017c w tym roku. Zdaniem analityk\u00f3w agencji reklamowej Universal McCann warto\u015b\u0107 globalnego rynku reklamowego w 2004 r. wzro\u015bnie o 5,8 proc. W opublikowanym w pi\u0105tek raporcie analitycy banku inwestycyjnego Merill Lynch szacuj\u0105 wzrost wydatk\u00f3w na reklam\u0119 w USA na 5,8 proc.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Warto\u015b\u0107 \u015bwiatowego rynku reklamowego wzro\u015bnie w 2004 r. o 4,7 proc., wynika z opublikowanego w poniedzia\u0142ek raportu agencji Zenith Optimedia,&#8230;","protected":false},"author":1,"featured_media":108511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108510"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108511"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}