{"id":108303,"date":"2003-12-17T06:00:00","date_gmt":"2003-12-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediaconcept-dla-grupy-zywiec\/"},"modified":"2003-12-17T06:00:00","modified_gmt":"2003-12-17T05:00:00","slug":"mediaconcept-dla-grupy-zywiec","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mediaconcept-dla-grupy-zywiec.html","title":{"rendered":"MediaConcept dla Grupy \u017bywiec"},"content":{"rendered":"<p><P>OMD nie odpowiada ju\u017c za kompleksow\u0105 obs\u0142ug\u0119 bud\u017cet\u00f3w medialnych Grupy \u017bywiec. <\/P><br \/>\n<P>15 grudnia 2003, Warszawa. Grupa \u017bywiec rozstrzygn\u0119\u0142a przetarg na zakup bilboard\u00f3w. Zwyci\u0119\u017cy\u0142a firma Mediaconcept. Do przetargu zaproszono 4 firmy (Mediacom, Mediaedge, Mediaconcept)&nbsp; oraz Brand &amp; Media OMD, kt\u00f3ry od 2002 zarz\u0105dza\u0142 ca\u0142ym bud\u017cetem&nbsp; mediowym Grupy&nbsp; \u017bywiec.&nbsp; <BR><BR>Przetarg trwa\u0142 od 24.11 do 15.12. Wygrana&nbsp; firmy MediaConcept oznacza, \u017ce Brand &amp; Media&nbsp; nie zarz\u0105dza ju\u017c ca\u0142ym bud\u017cetem za zakup medi\u00f3w Grupy \u017bywiec w tym takich marek jak \u017bywiec, Warka Jasne Pe\u0142ne, Warka Strong, Heineken, Tatra Mocne, Tatra Pils i Specjal, Kr\u00f3lewskie i Kujawiak. Zdaniem Krzysztofa Ruta Dyrektora ds. Korporacyjnych Grupy &#8222;Tego typu&nbsp; przetargi to u\u017cyteczne narz\u0119dzie.&nbsp; Pozwalaj\u0105 one por\u00f3wna\u0107&nbsp; poziom oferowanych us\u0142ug&#8221; . <\/P><br \/>\n<P>Firma MediaConcept rozpocznie wsp\u00f3\u0142prace z Grup\u0105 \u017bywiec od 01.01.2004 Wysoko\u015b\u0107 bud\u017cetu jaki Grupa \u017bywiec przeznaczy w roku 2004 na kampanie blibordowe nie zosta\u0142a ujawniona. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa \u017bywiec rozstrzygn\u0119\u0142a przetarg na zakup bilboard\u00f3w. Od 01.01.2004 powierzchnie reklamow\u0105 Grupy \u017bywiec kupowa\u0107  b\u0119dzie Mediaconcept. Oznacza  to, \u017ce bud\u017cet Grupy \u017bywiec zosta\u0142 podzielony pomi\u0119dzy dwie firmy Mediaconcept  i dom mediowy Brand Media OMD,&#8230;","protected":false},"author":1,"featured_media":108304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108303"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108304"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}