{"id":108130,"date":"2003-12-23T08:02:06","date_gmt":"2003-12-23T07:02:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lepsza-sytuacja-na-rynku-reklam-w-2004-roku\/"},"modified":"2003-12-23T08:02:06","modified_gmt":"2003-12-23T07:02:06","slug":"lepsza-sytuacja-na-rynku-reklam-w-2004-roku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lepsza-sytuacja-na-rynku-reklam-w-2004-roku.html","title":{"rendered":"Lepsza sytuacja na rynku reklam w 2004 roku"},"content":{"rendered":"<p>Niew\u0105tpliwie najwi\u0119kszym rynkiem reklamowym \u015bwiata s\u0105 Stany Zjednoczone, w kt\u00f3rych nast\u0105pi 7-proc. wzrost. Warto\u015b\u0107 us\u0142ug w tym sektorze osi\u0105gnie 266,4 miliarda dolar\u00f3w. Jak zaznaczy\u0142 Wall Street Journal: wi\u0119cej ni\u017c co drugi dolar przeznaczony na reklam\u0119 wydawany jest w\u0142a\u015bnie w Stanach Zjednoczonych.<\/p>\n<p>Prognozy te tak bardzo korzystne dla Stan\u00f3w Zjednoczonych mog\u0105 okaza\u0107 si\u0119 oboj\u0119tne dla europejskiego rynku reklamowego. W USA wp\u0142yw na popraw\u0119 koniunktury mog\u0105 mie\u0107 Wybory Prezydenckie. Europejczycy nie maj\u0105 jednak zbytnich powod\u00f3w do narzekania. Tylko w 2004 roku odb\u0119d\u0105 si\u0119 dwie znacz\u0105ce imprezy : Igrzyska Olimpijskie w Atenach i Mistrzostwa Europy w Pi\u0142ce No\u017cnej.<\/p>\n","protected":false},"excerpt":{"rendered":"\u015awiatowy rynek reklamy zanotuje w nadchodz\u0105cym 2004 roku 6-proc. wzrost przychod\u00f3w. Osi\u0105gnie on warto\u015b\u0107 500 milion\u00f3w dolar\u00f3w. Prognoz\u0119 tak\u0105 opublikowa\u0142 ameryka\u0144ski analityk Robert J. Coen z Uniwersytetu McCann.","protected":false},"author":1,"featured_media":108131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-108130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=108130"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/108130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/108131"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=108130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=108130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=108130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}