{"id":107985,"date":"2004-01-05T11:29:29","date_gmt":"2004-01-05T10:29:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-tygodnika-auto-swiat\/"},"modified":"2004-01-05T11:29:29","modified_gmt":"2004-01-05T10:29:29","slug":"nowa-kampania-tygodnika-auto-swiat","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/nowa-kampania-tygodnika-auto-swiat.html","title":{"rendered":"Nowa kampania tygodnika Auto \u015awiat"},"content":{"rendered":"<p> &#8211; Bezpo\u015brednim celem kampanii jest r\u00f3wnie\u017c poinformowanie Czytelnik\u00f3w o zmianie daty wydawniczej tygodnika &#8211; ze \u015brody na poniedzia\u0142ek. Zmiana ta zwi\u0105zana jest ze skr\u00f3ceniem cyklu wydawniczego, z korzy\u015bci\u0105 i dla Czytelnika i dla reklamodawc\u00f3w. Chcieli\u015bmy przy okazji stworzy\u0107 now\u0105 platform\u0119 kreatywn\u0105 do promocji bie\u017c\u0105cych numer\u00f3w w tym roku &#8211; podkre\u015bla J\u00f3zef Szewczyk, dyrektor wydawniczy tytu\u0142\u00f3w motoryzacyjnych w Axel Springer Polska.  <\/p>\n<p>Kampania zosta\u0142a przygotowana przez agencj\u0119 Upstairs Young &#038; Rubicam, media zakupi\u0142 MediaCom. Obejmuje telewizj\u0119 og\u00f3lnopolsk\u0105 (TVP, TVN, Polsat), radio (RMF i stacje lokalne), pras\u0119 codzienn\u0105 (dziennik Fakt) oraz magazyny (m.in. Newsweek, Profit, Auto Sukces, CKM, Playboy, Murator). Intensywna kampania reklamowa przewidziana jest na stycze\u0144 oraz luty.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem stycznia ruszy\u0142a nowa kampania tygodnika Auto \u015awiat. Ma za zadanie od\u015bwie\u017cy\u0107 wizerunek i umocni\u0107 pozycj\u0119 pisma na pozycji lidera prasy motoryzacyjnej.","protected":false},"author":1,"featured_media":107986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-107985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107985"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107986"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}