{"id":1079,"date":"2013-08-22T16:57:42","date_gmt":"2013-08-22T14:57:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/shake-hands-dla-astor-w-social-media\/"},"modified":"2013-08-22T16:57:42","modified_gmt":"2013-08-22T14:57:42","slug":"shake-hands-dla-astor-w-social-media","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/shake-hands-dla-astor-w-social-media.html","title":{"rendered":"Shake Hands dla Astor w social media"},"content":{"rendered":"<p>Aplikacja konkursowa na Facebooku wykorzystuje trend tworzenia mem&oacute;w, kt&oacute;ry anga\u017cuje u\u017cytkowniczki. Memy mo\u017cna tworzy\u0107 w kilku kategoriach,  powi\u0105zanych z claimem &#8222;Jak pi\u0119knie by\u0107 sob\u0105&#8221;. Codziennie jury nagradza siedem autorek najlepszych mem&oacute;w, a kolejne trzy prace wybieraj\u0105 internauci.<\/p>\n<p>&#8211; Opr&oacute;cz cel&oacute;w ilo\u015bciowych, kt&oacute;re realizujemy dzi\u0119ki aplikacji, otrzymujemy bardzo interesuj\u0105cy materia\u0142 socjologiczny, dotycz\u0105cy zachowa\u0144 Polek, kt&oacute;ry b\u0119dziemy z pewno\u015bci\u0105 wykorzystywa\u0107 w dalszej komunikacji z mi\u0142o\u015bniczkami marki&#8221; &#8211; m&oacute;wi Szymon \u015alipko, CEO Shake Hands, autor strategii dla marki Astor.<\/p>\n<p>Aplikacja &#8222;Memy pisane szmink\u0105&#8221; to pierwszy element nowej strategii komunikacji marki Astor w mediach spo\u0142eczno\u015bciowych. Realizowana strategia ma na celu wzmocnienie obecno\u015bci marki Astor w social media, od\u015bwie\u017cenie jej wizerunku oraz zbudowanie silnej komunikacji wok&oacute;\u0142 claimu &#8222;Jak pi\u0119knie by\u0107 sob\u0105&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Elementem kampanii jest aplikacja konkursowa &#8222;Memy pisane szmink\u0105&#8221; towarzysz\u0105ca wprowadzeniu na rynek szminki Soft Sensation LipColor Butter.&nbsp;","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[310],"class_list":{"0":"post-1079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-astor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}