{"id":107822,"date":"2004-01-09T06:00:00","date_gmt":"2004-01-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nike-jest-plagiat-czy-go-nie-ma\/"},"modified":"2004-01-09T06:00:00","modified_gmt":"2004-01-09T05:00:00","slug":"nike-jest-plagiat-czy-go-nie-ma","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nike-jest-plagiat-czy-go-nie-ma.html","title":{"rendered":"Nike: Jest plagiat, czy go nie ma?"},"content":{"rendered":"<p><P>&#8230;&nbsp;(tzw. Creativity in Sports) pos\u0142uguje si\u0119 wizerunkiem postaci imieniem Stickman, kt\u00f3ra jest ra\u017c\u0105co podobna do &#8222;ma\u0142ego cz\u0142owieczka z zapa\u0142ek&#8221; (&#8217;Little Match Man&#8217;), stworzonej przez chi\u0144skiego artyst\u0119 i wyst\u0119puj\u0105cej w jego filmach animowanych. <\/P><br \/>\n<P>Od filii Nike w chi\u0144skim mie\u015bcie Su\u017cou artysta domaga si\u0119&nbsp; odszkodowania w wys. 240 tys. dol. <\/P><br \/>\n<P>Ameryka\u0144ska firma twierdzi, \u017ce &#8222;Stickman&#8221; jest oryginalnym wytworem Nike i wsp\u00f3\u0142pracuj\u0105cej z ni\u0105 firmy reklamowej Wieden and Kennedy z Amsterdamu. Nike s\u0105dzi, \u017ce &#8222;Stickman&#8221; jest symbolem, a nie znakiem towarowym i nie mo\u017ce korzysta\u0107 z pe\u0142nej ochrony przewidzianej w ustawie o copyright. <\/P><br \/>\n<P>W\u0142adze Chin s\u0105 zdecydowane energicznie egzekwowa\u0107 prawa o znakach towarowych. Wcze\u015bniej z poparciem w\u0142adz pow\u00f3dztwo wytoczono przeciw Coca Coli oskar\u017caj\u0105c j\u0105 o to, \u017ce narusza prawa lokalnego, chi\u0144skiego producenta napoj\u00f3w ch\u0142odz\u0105cych. Sprawa zosta\u0142a skierowana do post\u0119powania arbitra\u017cowego.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ski producent obuwia sportowego i odzie\u017cy Nike odrzuci\u0142 oskar\u017cenia o plagiat wysuni\u0119te przez chi\u0144skiego filmowca. \u017bu \u017bhiaqiang twierdzi, \u017ce Nike w swojej globalnej kampanii promocyjnej&#8230;","protected":false},"author":1,"featured_media":107823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-107822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107822"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107823"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}