{"id":107689,"date":"2004-01-14T06:00:00","date_gmt":"2004-01-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wydatki-na-reklame-w-2003\/"},"modified":"2004-01-14T06:00:00","modified_gmt":"2004-01-14T05:00:00","slug":"wydatki-na-reklame-w-2003","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/wydatki-na-reklame-w-2003.html","title":{"rendered":"Wydatki na reklam\u0119 w 2003"},"content":{"rendered":"<p><P>Najwi\u0119kszy wzrost przychod\u00f3w z reklam zanotowa\u0142o Radio (+17,5% *). Stacje najwyra\u017aniej zmniejszy\u0142y ilo\u015b\u0107 kampanii w\u0142asnych, gdy\u017c \u0142\u0105czne wp\u0142ywy bez autopromocji zwi\u0119kszy\u0142y si\u0119 a\u017c o +20%*. <BR><BR>Niewielki wzrost by\u0142 udzia\u0142em Telewizji (oko\u0142o +2%*), kt\u00f3ra jednak z roku na rok oddaje cz\u0119\u015b\u0107 rynku pozosta\u0142ym mediom. Rynek prasy codziennej zanotowa\u0142 wzrost oko\u0142o +4%*. <BR><BR>Drugi, co do wielko\u015bci wzrost zanotowa\u0142 rynek magazyn\u00f3w kolorowych (+12%*). Co ciekawe, prawie 1\/3 tego wzro-stu wygenerowa\u0142y nowe magazyny wprowadzone na rynek w 2003 roku.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W minionym roku wydatki na reklam\u0119 w czterech g\u0142\u00f3wnych mediach wynios\u0142y ponad 10 657 984 tys.z\u0142. Szacuje si\u0119, ze wzgl\u0119du na rozszerzenie monitoringu w 2003 roku, \u017ce jest to wzrost ponad +5%.","protected":false},"author":1,"featured_media":107690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-107689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107689"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107690"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}