{"id":107549,"date":"2004-01-20T19:33:22","date_gmt":"2004-01-20T18:33:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/drapiezny-peugeot-607\/"},"modified":"2004-01-20T19:33:22","modified_gmt":"2004-01-20T18:33:22","slug":"drapiezny-peugeot-607","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/drapiezny-peugeot-607.html","title":{"rendered":"Drapie\u017cny Peugeot 607"},"content":{"rendered":"<p><?plik(1442,'left','')?>W takich tytu\u0142ach, jak Kalejdoscope, Businessman Magazine, BusinessWeek Polska, CXO, Forum, Polityka i Wprost ukazuj\u0105 si\u0119 ca\u0142ostronicowe og\u0142oszenia `Feline`, na kt\u00f3rych Peugeot 607 pokazany jest jako samoch\u00f3d o pi\u0119knej sylwetce<br \/>\ni drapie\u017cnym charakterze.<\/p>\n<p>Reklama prezentuje Peugeot 607, kt\u00f3ry jad\u0105c przez malownicz\u0105 g\u00f3rsk\u0105 okolic\u0119  zbli\u017ca si\u0119 do znaku drogowego `Uwaga &#8211; dzikie zwierz\u0119ta`. Na widok samochodu jele\u0144 symbolizuj\u0105cy dzikie zwierz\u0119ta ucieka ze znaku przed `drapie\u017cnym` Peugeot 607.<\/p>\n<p>Reklama powsta\u0142a w sieci Euro RSCG i zosta\u0142a adaptowana na rynek polski przez agencj\u0119 reklamow\u0105 Euro RSCG New Europe. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Brand &#038; Media OMD.<\/p>\n<p><u><b>Dane kampanii<\/b><\/u><br \/>\n<b>Dyrektor kreatywny:<\/b> Jacek Maciejewski<br \/>\n<b>Dyrektor artystyczny:<\/b> Mariusz Bruchacki<br \/>\n<b>Copywriter:<\/b> Wojtek Zmys\u0142owski<br \/>\n<b>Przedstawiciel klienta:<\/b> Dorota Koz\u0142owska, Joanna Marczak<br \/>\n<b>Przedstawiciele agencji (DOK):<\/b> Tomasz Broda, Piotr Kolejwa, Ewa Wolska-Rzewuska<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem stycznia rozpocz\u0119\u0142a si\u0119 kampania reklamowa Peugeot 607. Jej celem jest umocnienie wizerunku tego modelu samochodu jako najbardziej `rasowego` samochodu\nw swojej kategorii. Reklama opiera si\u0119 na og\u0142oszeniach wykupionych w prasie.","protected":false},"author":1,"featured_media":107550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-107549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107549"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107550"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}