{"id":10749,"date":"2011-11-21T22:04:47","date_gmt":"2011-11-21T21:04:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/george-clooney-bedzie-promowal-nespresso-w-polsce\/"},"modified":"2011-11-21T22:04:47","modified_gmt":"2011-11-21T21:04:47","slug":"george-clooney-bedzie-promowal-nespresso-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/george-clooney-bedzie-promowal-nespresso-w-polsce.html","title":{"rendered":"George Clooney b\u0119dzie promowa\u0142 Nespresso w Polsce"},"content":{"rendered":"<p>Aby umocni\u0107 swoja pozycj\u0119 w Polsce, firma Nespresso przeprowadzi po raz pierwszy telewizyjn\u0105 kampani\u0119 reklamow\u0105.<\/p>\n<p>Spot zatytu\u0142owany &#8222;Mistaken&#8221; (Pomy\u0142ka), w re\u017cyserii Guya Ritchie&#8217;ego, nakr\u0119cony zosta\u0142 na mediola\u0144skim osiedlu Garibaldi, gdzie na potrzeby zdj\u0119\u0107, stan\u0119\u0142a specjalnie skonstruowana scena przypominaj\u0105ca Butik Nespresso, Humorystyczny, trzydziestosekundowy film ma pokazywa\u0107 popularno\u015b\u0107 kawy Nespresso, kt&oacute;ra przy\u0107mi\u0142a blask znanego z dystansu do siebie Clooney&#8217;a. Zdobycie ostatniej, z\u0142otej kapsu\u0142ki Volluto, rzeczywi\u015bcie wydaje si\u0119 mie\u0107 dla aktorek graj\u0105cych w klipie, wi\u0119ksze znaczenie ni\u017c spotkanie ze zdobywc\u0105 Oskara.<\/p>\n<p>Scenariusze do obu spot&oacute;w przygotowane zosta\u0142y przez agencj\u0119 McCann Paris. Kampania prowadzona b\u0119dzie od ko\u0144ca listopada do ko\u0144ca bie\u017c\u0105cego roku na antenie g\u0142&oacute;wnych stacji telewizyjnych TVP, TVN i Polsat, a tak\u017ce na kana\u0142ach tematycznych. Za zakup medi&oacute;w odpowiedzialna by\u0142a agencja Mec.<\/p>\n","protected":false},"excerpt":{"rendered":"28 listopada George Clooney po raz pierwszy zago\u015bci na antenie polskich stacji telewizyjnych w roli ambasadora marki Nespresso.","protected":false},"author":1,"featured_media":10750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[294,1603,200],"class_list":{"0":"post-10749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mec","9":"tag-nespresso","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10749"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10750"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}