{"id":107451,"date":"2004-01-25T10:48:53","date_gmt":"2004-01-25T09:48:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-volkswagena\/"},"modified":"2004-01-25T10:48:53","modified_gmt":"2004-01-25T09:48:53","slug":"nowa-kampania-volkswagena","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-volkswagena.html","title":{"rendered":"Nowa kampania Volkswagena"},"content":{"rendered":"<p><?plik(1460,'left','')?> &#8211; Zale\u017ca\u0142o nam na stopniowaniu napi\u0119cia w tej kampanii &#8211; m\u00f3wi Leszek Kempi\u0144ski, PR Manger Kulczyk Tradex. Dlatego kolejne eventy zapoznaj\u0105ce klient\u00f3w z produktem odbywaj\u0105 si\u0119 pod innym tytu\u0142em, wyra\u017caj\u0105cym emocje, jakie towarzysz\u0105 oczekiwaniu na nowy model. 19. stycznia zako\u0144czy\u0142 si\u0119 pierwszy etap pod nazw\u0105 &#8222;Zauroczenie&#8221;, kt\u00f3ry umo\u017cliwi\u0142 dziennikarzom odbycie jazd testowych w towarzystwie pi\u0119knych, eleganckich i inteligentnych kobiet, tzw. `Agentek Golfa`. <\/p>\n<p>Nast\u0119pne etapy kampanii &#8222;Poruszenie&#8221; i &#8222;Fascynacja&#8221; stanowi\u0105 prezentacje regionalne i wydawnicze w D\u0119bowej G\u00f3rze (k. P\u0142ocka), Kraskowie (k. Wroc\u0142awia) i w Warszawie. Uroczysta premiera modelu m.in. dla klient\u00f3w flotowych, biznesmen\u00f3w, artyst\u00f3w i dziennikarzy pod kulminacyjnym has\u0142em `Ol\u015bnienie` odb\u0119dzie si\u0119 5. lutego w biurowcu Warta Tower.<\/p>\n<p>Ca\u0142o\u015bciowo za wprowadzenie projektu event\u00f3w odpowiedzialna jest pozna\u0144ska agencja reklamowa `Afekt`.<\/p>\n","protected":false},"excerpt":{"rendered":"`Zauroczenie, Poruszenie, Fascynacja i Ol\u015bnienie` &#8211; to cztery has\u0142a towarzysz\u0105ce wprowadzeniu na rynek nowego modelu Volkswagena Golfa V. Kampani\u0119 promocyjn\u0105 samochodu przygotowa\u0142a agencja Afekt z Poznania.","protected":false},"author":1,"featured_media":107452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-107451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107451"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107452"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}