{"id":107338,"date":"2004-01-28T06:00:00","date_gmt":"2004-01-28T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-pzu-zycie\/"},"modified":"2004-01-28T06:00:00","modified_gmt":"2004-01-28T05:00:00","slug":"kampania-pzu-zycie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-pzu-zycie.html","title":{"rendered":"Kampania PZU \u017bycie"},"content":{"rendered":"<p><P>PZU \u017bycie w dobie zmian w s\u0142u\u017cbie zdrowia postanowi\u0142a wyj\u015b\u0107 naprzeciw potrzebom klient\u00f3w i oferuje im ubezpieczenia zdrowotne. Kampania toczy si\u0119 pod has\u0142em &#8222;S\u0142ysza\u0142e\u015b? Bardzo dobra opieka lekarska ju\u017c za 59 z\u0142&#8221;. <BR><BR>Akcja na autobusach jest kontynuacj\u0105 kampanii reklamowej, kt\u00f3r\u0105 mo\u017cemy ogl\u0105da\u0107 na bilboardach Warszawy <BR>i Tr\u00f3jmiasta. Kampania autobusowa prowadzona jest tak\u017ce w tych dw\u00f3ch aglomeracjach. Akcja promocyjna rozpocz\u0119\u0142a si\u0119 w styczniu.<\/P><br \/>\n<P>PZU \u017bycie to firma godna zaufania, z tradycjami, a jednocze\u015bnie elastycznie dopasowuj\u0105ca si\u0119 do potrzeb rynku. Nowa us\u0142uga skierowana jest do wszystkich, kt\u00f3rzy wysoko ceni\u0105 w\u0142asne zdrowie jak i zdrowie oraz \u017cycie swoich najbli\u017cszych. Layout kampanii nawi\u0105zuje bezpo\u015brednio do nowej us\u0142ugi, stetoskop budzi my\u015bl <BR>o lekarzu i zaufanie. <BR><BR>Planowaniem medi\u00f3w do tej kampanii zajmowa\u0142 si\u0119 Starlink, kreacj\u0119 przygotowa\u0142a agencja G7. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja CAM &#8211; City Ambient Media zorganizowa\u0142a autobusow\u0105 kampani\u0119 promocyjn\u0105 firmy PZU \u017bycie. Kampania promuje now\u0105 us\u0142ug\u0119 PZU \u017bycie &#8211; ubezpieczenie zdrowotne Opieka Medyczna Premium.","protected":false},"author":1,"featured_media":107339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-107338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107338"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107339"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}