{"id":107073,"date":"2004-02-09T06:00:00","date_gmt":"2004-02-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/10-206-km-swobody-peugeot-206\/"},"modified":"2004-02-09T06:00:00","modified_gmt":"2004-02-09T05:00:00","slug":"10-206-km-swobody-peugeot-206","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/10-206-km-swobody-peugeot-206.html","title":{"rendered":"10 206 km swobody &#8211; Peugeot 206"},"content":{"rendered":"<p><P>W kampanii wykorzystano TV (TVP1, TVP2, TVP3, TV4, TVN, TVN7, TVN 24, Animal Planet, Discovery), pras\u0119 (prasa og\u00f3lnopolska i lokalna), radio (Radio Zet, RMF FM, PR3). <\/P><br \/>\n<P>W prasie ukazuj\u0119 si\u0119 reklama &#8222;10 206 km Swobody&#8221;, kt\u00f3ra komunikuje ofert\u0119 promocyjn\u0105 &#8211; rabat pozwalaj\u0105cy przejecha\u0107 nawet 10 206 km za darmo.<BR><BR>W radiu emitowana b\u0119dzie 20-sekundowa reklama pt. &#8222;Komisariat&#8221;. W TV emitowany jest 30-sekundowy spot &#8222;Metamorfozy&#8221; z informacj\u0105 o ofercie.<BR><BR>Dealerzy Peugeot otrzymali tak\u017ce komplet materia\u0142\u00f3w promocyjnych. Reklama prasowa i radiowa oraz materia\u0142y promocyjne zosta\u0142y przygotowane przez Euro RSCG New Europe. <BR><BR>Spot reklamowy &#8222;Metamorfozy&#8221; zosta\u0142 wyprodukowany w sieci Euro RSCG i zosta\u0142 adaptowany przez Euro RSCG New Europe. Kampania potrwa do 15 lutego. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Brand &amp; Media OMD.<\/P><br \/>\n<P>Dyrektor kreatywny:&nbsp;Jacek Maciejewski, Dyrektor artystyczny:&nbsp;Mariusz Bruchacki, Copywriter:&nbsp;Wojtek Zmys\u0142owski, Przedstawiciel klienta:&nbsp;Dorota Koz\u0142owska, Joanna Marczak, Przedstawiciele agencji:&nbsp;Tomasz Broda, Piotr Kolejwa, Ewa Wolska &#8211; Rzewuska. <\/P><br \/>\n<P>&nbsp;<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa Peugeot 206 &quot;10 206 km Swobody&quot;. Celem kampanii jest zainteresowanie klient\u00f3w atrakcyjn\u0105 ofert\u0105 na samochody Peugeot 206 z 2004 roku oraz wzmocnienie wizerunku Peugeot 206.","protected":false},"author":1,"featured_media":107074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-107073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107073"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107074"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}