{"id":107005,"date":"2004-02-11T06:00:00","date_gmt":"2004-02-11T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lancome-pierwszy-raz-na-nosnikach-reklamy-zewnetrznej\/"},"modified":"2004-02-11T06:00:00","modified_gmt":"2004-02-11T05:00:00","slug":"lancome-pierwszy-raz-na-nosnikach-reklamy-zewnetrznej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lancome-pierwszy-raz-na-nosnikach-reklamy-zewnetrznej.html","title":{"rendered":"Lancome pierwszy raz na no\u015bnikach reklamy zewn\u0119trznej"},"content":{"rendered":"<p><P>W\u0142a\u015bcicielem marki Lancome jest koncern kosmetyczny L&#8217;Oreal. Jest to ju\u017c druga po kampanii zapachu Emporio Armani Night akcja reklamowa produktu z porfolio d\u00f3br luksusowych koncernu realizowana na no\u015bnikach reklamy zewn\u0119trznej. <\/P><br \/>\n<P>&#8222;W\u0142a\u015bciwo\u015bci backlightu&nbsp; sprawiaj\u0105, \u017ce jest to znakomity no\u015bnik do ekspozycji produkt\u00f3w luksusowych. \u015awietne layouty Emporio i Lancome&#8217;a wspaniale wykorzystuj\u0105 mo\u017cliwo\u015bci backlight\u00f3w.&nbsp; Z punktu widzenia dopasowania layoutu do no\u015bnika to wzorcowe projekty i bardzo dobre kampanie&#8221; komentuje S\u0142awomir J\u0119drzejewski, Wiceprezes Zarz\u0105du AMS i Dyr. ds. Sprzeda\u017cy.&nbsp;&nbsp; <\/P><br \/>\n<P>Backlighty s\u0105 najbardziej spektakularnymi no\u015bnikami reklamy zewn\u0119trznej. Wielko\u015b\u0107 i \u015bwietne w\u0142a\u015bciwo\u015bci ekspozycyjne zwi\u0105zane z zastosowaniem materia\u0142u winylowego i r\u00f3wnomiernie roz\u0142o\u017conego o\u015bwietlenia zapewniaj\u0105 wyj\u0105tkow\u0105 skuteczno\u015b\u0107 przekazu reklamowego. <\/P><br \/>\n<P>Kreacj\u0119 kampanii Attraction przygotowa\u0142a agencja Publicis. Zakupu medi\u00f3w dokona\u0142 dom mediowy Optimedia.&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania reklamowa nowego zapachu dla kobiet firmowanego mark\u0105 Lancome &#8211; Attraction. Prowadzona jest na no\u015bnikach typu backlight nale\u017c\u0105cych do AMS. W\u0142a\u015bcicielem marki Lancome jest koncern kosmetyczny LOreal.","protected":false},"author":1,"featured_media":107006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-107005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=107005"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/107005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/107006"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=107005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=107005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=107005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}