{"id":106907,"date":"2004-02-16T06:00:00","date_gmt":"2004-02-16T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-wizerunkowa-kamis\/"},"modified":"2004-02-16T06:00:00","modified_gmt":"2004-02-16T05:00:00","slug":"kampania-wizerunkowa-kamis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-wizerunkowa-kamis.html","title":{"rendered":"Kampania wizerunkowa  KAMIS"},"content":{"rendered":"<p><P>G\u0142\u00f3wne komunikaty kampanii to: najwy\u017csza jako\u015b\u0107, kt\u00f3rej &#8222;szczypta wystarczy&#8221;, pozycja Nr 1 w kategorii przypraw tradycyjnych (Kamis najcz\u0119\u015bciej wybieran\u0105 przez Polak\u00f3w mark\u0105 przypraw) i wizerunek Eksperta budowany w oparciu o &#8222;pe\u0142en aromatu i dalekich podr\u00f3\u017cy&#8221; \u015awiat Przypraw Kamis.<BR><BR>Do 18 kwietnia b\u0119d\u0119 emitowane dwa nowe, 15&#8221; spoty. <BR><BR>Kamis stale obecny b\u0119dzie w stacjach telewizyjnych: TVP1, TVP2, TVP3, TVN, TVN7, TV4, Polsat.<BR><BR>Wsparciem b\u0119dzie silna kampania w prasie konsumenckiej (magazyny kobiece) i prasie bran\u017cowej oraz dzia\u0142ania PR.&nbsp; W punktach sprzeda\u017cy pojawi\u0105 si\u0119 nowe POS.<BR><BR>Spot telewizyjny przygotowa\u0142a agencja Demo, za zakup medi\u00f3w odpowiedzialna jest agencja MediaCom.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Szczypta Wystarczy&quot; to najwi\u0119ksza kampania wierunkowa produkt\u00f3w i marki KAMIS. Jej celem jest umocnienie eksperckiego wizerunku przypraw Kamis oraz poinformowanie konsument\u00f3w o zmianie opakowa\u0144.","protected":false},"author":1,"featured_media":106908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-106907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106907"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}