{"id":106881,"date":"2004-02-17T06:00:00","date_gmt":"2004-02-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-klm\/"},"modified":"2004-02-17T06:00:00","modified_gmt":"2004-02-17T05:00:00","slug":"kampania-klm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/kampania-klm.html","title":{"rendered":"Kampania KLM"},"content":{"rendered":"

Dodatkowym jej celem jest zakomunikowanie o mo\u017cliwo\u015bci rezerwacji biletu lotniczego online na oficjalnej stronie internetowej www.klm.pl<\/A>

W kampanii wykorzystano pras\u0119, radio oraz internet. Kontynuacj\u0105 b\u0119d\u0105 dzia\u0142ania niestandardowe (no\u015bniki na warszawskich autobusach), kt\u00f3re pos\u0142u\u017c\u0105 do dalszej promocji serwisu www.klm.pl<\/A>. <\/P>
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Planowaniem kampanii, kreacj\u0105 oraz zakupem powierzchni zaj\u0119\u0142a si\u0119 agencja MASTERMIND Group Sp. z o.o.

Firma istnieje na rynku od 2000 roku. „Swoim klientom proponujemy kompleksow\u0105 obs\u0142ug\u0119, poczynaj\u0105c od opracowania strategii komunikacji, kreacj\u0119, planowanie i zakup medi\u00f3w, monitoring rynku oraz prowadzonych kampanii, ko\u0144cz\u0105c na badaniach skuteczno\u015bci” – m\u00f3wi Piotr Ludwikowski, Prezes Zarz\u0105du.

Kluczowymi klientami agencji s\u0105: Zepter International Poland, Dom Development SA, Orbis SA, Bonus Systems Polska SA i KLM.<\/P>
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<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa holenderskich linii lotniczych KLM. Akcja ma charakter promocji produktowej informuj\u0105cej o mo\u017cliwo\u015bci zakupu biletu lotniczego z rabatem nawet do 40%.","protected":false},"author":1,"featured_media":106882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-106881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106881"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106882"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}