{"id":106799,"date":"2004-02-19T06:00:00","date_gmt":"2004-02-19T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/just-dla-banku-bph-3\/"},"modified":"2004-02-19T06:00:00","modified_gmt":"2004-02-19T05:00:00","slug":"just-dla-banku-bph-3","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/just-dla-banku-bph-3.html","title":{"rendered":"JUST dla Banku BPH"},"content":{"rendered":"<p><P>Emisja spotu inauguruje, zaplanowan\u0105 na kilka miesi\u0119cy kampani\u0119 wizerunkow\u0105, po\u0142\u0105czon\u0105 z rebrandingiem plac\u00f3wek. <\/P><br \/>\n<P>Agencja reklamowa JUST wygra\u0142a trwaj\u0105cy kilka miesi\u0119cy przetarg na obs\u0142ug\u0119 bud\u017cetu reklamowego Banku BPH. <BR><BR>Do przetargu zaproszono kilka agencji reklamowych. W ostatnim etapie pozosta\u0142y dwie agencje. Prezentowano strategi\u0119 komunikacji oraz rozwi\u0105zania kreatywne dla nowej marki a tak\u017ce ich egzekucj\u0119 produktow\u0105. <BR><BR>Jak m\u00f3wi Jacek Balcer, dyrektor departamentu marketingu i PR Banku: kampania rebrandingowa jest dla banku bardzo wa\u017cnym przedsi\u0119wzi\u0119ciem, dlatego te\u017c process wy\u0142aniania agencji trwa\u0142 tak d\u0142ugo, bo a\u017c trzy miesi\u0105ce. R\u00f3wnie\u017c dlatego zlecone zosta\u0142y szczeg\u00f3\u0142owe badania nad zaproponowanymi liniami kreacyjnymi. Badania przeprowadzi\u0142 instytut SMG\/KRC, a ich wyniki ostatecznie wskaza\u0142y na zwyci\u0119stwo JUST.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pierwsza kampania wizerunkowa Banku BPH ruszy\u0142a 16 lutego. Pierwsza, bo w\u0142a\u015bnie od 16 lutego Bank zaczyna oficjalnie u\u017cywa\u0107 nowej marki i nowego logo. Nowy spot wizerunkowy banku to swoista kropka nad i w trwaj\u0105cym dwa lata procesie fuzji.","protected":false},"author":1,"featured_media":106800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-106799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106799"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106800"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}