{"id":106677,"date":"2004-02-24T06:00:00","date_gmt":"2004-02-24T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-manti\/"},"modified":"2004-02-24T06:00:00","modified_gmt":"2004-02-24T05:00:00","slug":"nowa-kampania-manti","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/nowa-kampania-manti.html","title":{"rendered":"Nowa kampania MANTI"},"content":{"rendered":"<p><P>&#8230; &#8222;Jaka to melodia?&#8221;, &#8222;Na zdrowie Jagielski&#8221;, &#8222;Europa da si\u0119 lubi\u0107&#8221;, &#8222;Spe\u0142niamy marzenia&#8221;. <\/P><br \/>\n<P>Kampania sponsoringowa jest kontynuacj\u0105 nowej kampanii reklamowej, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 w pa\u017adzierniku 2003 i kt\u00f3ra spowodowa\u0142a 25% wzrost sprzeda\u017cy*. <BR><BR>G\u0142\u00f3wnym celem kampanii jest zwi\u0119kszenie \u015bwiadomo\u015bci marki, dotarcie do szerokiej grupy konsument\u00f3w oraz wyr\u00f3\u017cnienie Manti spo\u015br\u00f3d dzia\u0142a\u0144 konkurencji.<BR>&nbsp;<BR>Kampania zosta\u0142a zaplanowana i zakupiona przez dom mediowy StarCom.<\/P><br \/>\n<P>Od pocz\u0105tku roku 2004, tabletki Manti s\u0105 ju\u017c dost\u0119pne w nowej, atrakcyjnej szacie graficznej. <BR><BR>Nowe opakowanie podkre\u015bla wysok\u0105 jako\u015b\u0107 i nowoczesno\u015b\u0107 produktu, a tak\u017ce wyra\u017anie prezentuje wskazania do stosowania tabletek. <\/P><br \/>\n<P>Manti to najszybciej rosn\u0105ca marka lek\u00f3w na zgag\u0119. W 2003 sprzeda\u017c opakowa\u0144 z punkt\u00f3w detalicznych w por\u00f3wnaniu do 2002 wzros\u0142a o ponad 81%*. Grup\u0105 docelow\u0105 tabletek Manti stanowi\u0105 kobiety i m\u0119\u017cczy\u017ani w wieku 25-49 lat.<\/P><br \/>\n<P>*Na podstawie: Panel Sklep\u00f3w Detalicznych AC Nielsen odczyt pa\u017adziernik-listopad 2003 r. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W lutym ruszy\u0142a telewizyjna kampania reklamowa Manti &#8211; tabletek do ssania na zgag\u0119. Kampania polega na sponsorowaniu najciekawszych program\u00f3w telewizyjnych: serialu TVP &#8211; &quot;Klan&quot; oraz  program\u00f3w rozrywkowych TVP: &#8230;","protected":false},"author":1,"featured_media":106678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-106677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106677"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106678"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}