{"id":10645,"date":"2011-11-24T14:01:21","date_gmt":"2011-11-24T13:01:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/firefly-interactive-inspiruje-mlodych\/"},"modified":"2011-11-24T14:01:21","modified_gmt":"2011-11-24T13:01:21","slug":"firefly-interactive-inspiruje-mlodych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/firefly-interactive-inspiruje-mlodych.html","title":{"rendered":"FireFly Interactive inspiruje m\u0142odych"},"content":{"rendered":"<p>Agencja opracowa\u0142a brief dotycz\u0105cy wprowadzenia na rynek fikcyjnego napoju energetycznego pod nazw\u0105 &#8222;Dirty Drink&#8221;. Uczestnicy konkursu mieli za zadanie przygotowa\u0107 autorsk\u0105 koncepcj\u0119 strategii komunikacji dla tego napoju.<\/p>\n<p>Laureatka, studentka II roku Zarz\u0105dzania UW, otrzyma\u0142a w nagrod\u0119 sta\u017c w agencji, a tak\u017ce mo\u017cliwo\u015b\u0107 wyst\u0105pienia przed bran\u017cowym \u015brodowiskiem podczas imprezy Creative Heads.<\/p>\n<p>&#8211; Dzisiejszy interaktywny \u015bwiat najlepiej rozumiej\u0105 m\u0142odzi ludzie. To dla nich nie istnieje komunikacja bez spo\u0142eczno\u015bci, a przekaz reklamowy nie istnieje bez zaanga\u017cowania odbiorcy. Postanowili\u015bmy da\u0107 g\u0142os m\u0142odym, studentom i zetkn\u0105\u0107 ze sob\u0105 pod jednym dachem w tw&oacute;rczej dyskusji i zabawie kreatywne g\u0142owy zawodowc&oacute;w, klient&oacute;w i konsument&oacute;w &#8211; wyja\u015bnia Marek Piotrowski, CEO FireFly Interactive.<\/p>\n","protected":false},"excerpt":{"rendered":"Przy okazji III edycji imprezy Creative Heads agencja FireFly Interactive zorganizowa\u0142a konkurs adresowany do m\u0142odych os&oacute;b zainteresowanych bran\u017c\u0105 reklamow\u0105.","protected":false},"author":1,"featured_media":10646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1592,1463],"class_list":{"0":"post-10645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-creative-heads","9":"tag-firefly-interactive","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10645"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10646"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}