{"id":106436,"date":"2004-03-03T06:00:00","date_gmt":"2004-03-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/michalki-zamkowe-kampania\/"},"modified":"2004-03-03T06:00:00","modified_gmt":"2004-03-03T05:00:00","slug":"michalki-zamkowe-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/michalki-zamkowe-kampania.html","title":{"rendered":"&quot;Micha\u0142ki Zamkowe&quot; &#8211; kampania"},"content":{"rendered":"<p><P>Przeb\u00f3j muzyczny i wybijaj\u0105ca si\u0119 w bloku reklamowym formu\u0142a plastyczna nawi\u0105zuj\u0105ca do stylistyki wcze\u015bniejszych reklam firmy Wawel to skuteczny spos\u00f3b na dotarcie do nowych odbiorc\u00f3w produktu&#8221; m\u00f3wi Marek Juraniec dyr. Marketingu firmy Wawel.<BR><BR>&#8211; Realizuj\u0105c t\u0119 reklam\u0119 chcieli\u015bmy wydoby\u0107 specyficzny, nieco magiczny nastr\u00f3j. Uzyskali\u015bmy to dzi\u0119ki wykorzystaniu autorskiego programu Animator Pro Grzegorza Wr\u00f3blewskiego. Praca nad efektami powielenia postaci bohatera i dynamiki ruchu g\u0142\u00f3wnej bohaterki przynios\u0142a nam wiele rado\u015bci i efekt w pe\u0142ni odpowiadaj\u0105cy za\u0142o\u017conej wizji&nbsp;&#8211; komentuje Piotr Soszy\u0144ski Dyrektor Kreatywny Agencji Radna.<BR><BR>Na potrzeby kampanii przygotowano dwie d\u0142ugo\u015bci filmu 30&#8221; i 15&#8221; oraz 30&#8221; wersj\u0119 promocyjn\u0105.<BR><BR>Kampani\u0119 reklamow\u0105 wspiera promocja micha\u0142kowych koszulek. Promocja potrwa od marca do ko\u0144ca kwietnia br.&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa czekoladek &quot;Micha\u0142ki Zamkowe&quot;, przygotowana przez Agencj\u0119 Reklamow\u0105 Radna. G\u0142\u00f3wnym celem jest odm\u0142odzenie wizerunku marki Wawel oraz pozyskanie m\u0142odszych konsument\u00f3w dla produktu.","protected":false},"author":1,"featured_media":106437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-106436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106436"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106437"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}