{"id":106417,"date":"2004-03-03T18:13:44","date_gmt":"2004-03-03T17:13:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wiosenna-kampania-reklamowa-trojki\/"},"modified":"2004-03-03T18:13:44","modified_gmt":"2004-03-03T17:13:44","slug":"wiosenna-kampania-reklamowa-trojki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/wiosenna-kampania-reklamowa-trojki.html","title":{"rendered":"Wiosenna kampania reklamowa Tr\u00f3jki"},"content":{"rendered":"<p><?plik(1589,'left','')?>Pierwszym etapem dzia\u0142a\u0144 reklamowych b\u0119dzie kampania w prasie, kt\u00f3ra obejmie dzienniki (Gazeta Wyborcza, Rzeczpospolita, Super Express), tygodniki (Wprost, Polityka, Newsweek, Przekr\u00f3j) oraz miesi\u0119czniki (Claudia, Businessman Magazine, Pani). <\/p>\n<p>W kwietniu reklama Tr\u00f3jki uka\u017ce si\u0119 r\u00f3wnie\u017c na no\u015bnikach reklamy zewn\u0119trznej (backlighty firmy AMS, 300 lokalizacji &#8211; 50 tablic rotowanych co 2 tygodnie). W Warszawie jest tak\u017ce eksponowany wielkoformatowy billboard, znajduj\u0105cy si\u0119 na budynku Polskiego Radia S.A.<\/p>\n<p>R\u00f3wnie\u017c w kwietniu rozpocznie si\u0119 kampania telewizyjna na antenie TVP1, TVP2, Polsatu, TVN24 oraz w sieci kin Cinema City i IMAX w o\u015bmiu najwi\u0119kszych miastach w Polsce. Re\u017cyserem i producentem spotu reklamowego jest Andrzej Jakimowicz, laureat &#8222;Paszportu Polityki&#8221;, tw\u00f3rca filmu pt. &#8222;Zmru\u017c oczy&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Rado\u015b\u0107 s\u0142uchania &#8211; to nowe has\u0142o radiowej Tr\u00f3jki zwi\u0105zane z kampani\u0105 wizerunkow\u0105 stacji, kt\u00f3ra rozpocznie si\u0119 w marcu. Celem kampanii jest wzmocnienie marki oraz maksymalny wzrost udzia\u0142\u00f3w w rynku s\u0142uchalno\u015bci. Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa Martis, za\u015b planowaniem i zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 sama Tr\u00f3jka przy udziale Biura Promocji Polskiego Radia.","protected":false},"author":1,"featured_media":106418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-106417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106417"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106418"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}