{"id":106054,"date":"2004-03-18T06:00:00","date_gmt":"2004-03-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/just-dla-amica\/"},"modified":"2004-03-18T06:00:00","modified_gmt":"2004-03-18T05:00:00","slug":"just-dla-amica","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/just-dla-amica.html","title":{"rendered":"JUST dla AMICA"},"content":{"rendered":"<p>Przyj\u0119ta strategia ma doprowadzi\u0107 do nowej percepcji i wzmocnienia si\u0142y marki Amica.&nbsp;<BR><BR>W listopadzie 2003 roku rozpisany zosta\u0142 przetarg, do kt\u00f3rego zaproszono cztery agencje reklamowe. Agencje prezentowa\u0142y strategie rozwoju marki, strategie komunikacji oraz strategie medialne.<BR><BR>Just rozpocznie prac\u0119 dla marki Amica w lutym 2004 roku, zajmuj\u0105c si\u0119 pe\u0142n\u0105 obs\u0142ug\u0105 marki oraz jej komunikacj\u0105 w kana\u0142ach klasycznych. Dla potrzeb prosprzeda\u017cowych linia kreacyjna zostanie zaadaptowana dla dzia\u0142a\u0144 below the line. <BR><BR>Pierwsze efekty pracy agencji maj\u0105 by\u0107 widoczne w maju. <BR><\/p>\n","protected":false},"excerpt":{"rendered":"Just wygra\u0142 przetarg na obs\u0142ug\u0119 klasycznej kampanii dla marki Amica. Zadaniem dla Just jest wzmocnienie obszaru komunikacji marki i zintensyfikowanie dzia\u0142a\u0144 ATL w stosunku do lat poprzednich.","protected":false},"author":1,"featured_media":106055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-106054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=106054"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/106054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/106055"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=106054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=106054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=106054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}