{"id":105979,"date":"2004-03-22T06:00:00","date_gmt":"2004-03-22T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zbojecka-kampania\/"},"modified":"2004-03-22T06:00:00","modified_gmt":"2004-03-22T05:00:00","slug":"zbojecka-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/zbojecka-kampania.html","title":{"rendered":"Zb\u00f3jecka kampania"},"content":{"rendered":"<p><P>Podobnie jak we wcze\u015bniejszych kampaniach w spocie reklamowym wykorzystano motyw muzyczny z &#8222;Janosika&#8221; Jerzego Passendorfera, kojarzony od momentu pojawienia si\u0119 HARNASIA, to jest od roku, z dzia\u0142aniami promocyjnymi marki. <BR><BR>Film emitowany b\u0119dzie do po\u0142owy kwietnia na antenach TVP1, TVP2, Polsatu i TVN-u.<\/P><br \/>\n<P>Kreacj\u0119 przygotowa\u0142a agencja Red8 Communications Group. Spot zrealizowa\u0142&nbsp;Graffiti Film Sp. z o.o.<\/P><br \/>\n<P>Zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 Initiative Media.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 telewizyjna kampania reklamowa piwa HARNA\u015a, najm\u0142odszego produktu w portfolio grupy Carlsberg Okocim. Jej celem jest budowa wizerunku marki HARNA\u015a, oparta jest na nowym,\n30-sekundowym spocie reklamowym pt. &quot;Pionierski skok&quot;.","protected":false},"author":1,"featured_media":105980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-105979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105979"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105980"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}