{"id":105863,"date":"2004-03-26T06:00:00","date_gmt":"2004-03-26T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wrigley-w-hipermarketach\/"},"modified":"2004-03-26T06:00:00","modified_gmt":"2004-03-26T05:00:00","slug":"wrigley-w-hipermarketach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wrigley-w-hipermarketach.html","title":{"rendered":"Wrigley w hipermarketach"},"content":{"rendered":"<p><P>Kampania obejmuje swoim zasi\u0119giem 27 hipermarket\u00f3w sieci Real w ca\u0142ym kraju. Separatory kasowe z obustronn\u0105 reklam\u0105 nowego produktu firmy Wrigley umieszczone s\u0105 przy ka\u017cdym stanowisku kasowym w hipermarkecie. <\/P><br \/>\n<P>Airwaves Drops nie jest pierwszym produktem, kt\u00f3ry promowany jest przez Wrigley na no\u015bnikach IMIGe Poland w punkcie sprzeda\u017cy. W styczniu IMIGe przeprowadzi\u0142a kampani\u0119 innego produktu tej firmy&nbsp;&#8211; Orbit Professional, kt\u00f3ra r\u00f3wnie\u017c wykorzystywa\u0142a reklam\u0119 na separatorach kasowych w hipermarketach Real. <\/P><br \/>\n<P>Wed\u0142ug Jakuba Zabokrzeckiego, Kierownika Dzia\u0142u Sprzeda\u017cy w IMIGe Poland, powodem dla kt\u00f3rego reklama w miejscu sprzeda\u017cy cieszy si\u0119 takim powodzeniem jest bliski kontakt konsumenta z reklam\u0105 w momencie dokonywania przez niego decyzji o wyborze i zakupie danego produktu. Reklama tego typu jest ostatnim elementem kampanii przeprowadzanych w mediach ATL.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"IMIGe Poland realizuje kolejn\u0105 niestandardow\u0105 kampani\u0119 reklamow\u0105 w miejscu sprzeda\u017cy. W kampanii jako no\u015bnik reklamowy zastosowano separatory kasowe w hipermarketach. W ten spos\u00f3b promowane s\u0105 cukierki Airwaves Drops firmy Wrigley.","protected":false},"author":1,"featured_media":105864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-105863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105863"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105864"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}