{"id":105849,"date":"2004-03-29T06:00:00","date_gmt":"2004-03-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/locomotiva-do-edenu\/"},"modified":"2004-03-29T06:00:00","modified_gmt":"2004-03-29T04:00:00","slug":"locomotiva-do-edenu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/locomotiva-do-edenu.html","title":{"rendered":"Locomotiva do Edenu"},"content":{"rendered":"<p><P>Zadaniem 5 agencji startuj\u0105cych w przetargu by\u0142o przygotowanie strategii, koncepcji kreacji oraz planu mediowego dotarcia do konsument\u00f3w z ofert\u0105 zam\u00f3wienia us\u0142ugi regularnej dostawy wody Eden do domu. <BR><BR>Podj\u0119te przez nas dzia\u0142ania zak\u0142adaj\u0105ce kreatywne zakomunikowanie komfortu i wygody wynikaj\u0105cych ze skorzystania z oferty Eden Springs oraz starannie dobrane media do grupy docelowej&nbsp; przynios\u0142y nam zdobycie nowego klienta i jego bud\u017cetu na reklam\u0119 ATL i BTL w 2004 roku.<\/P><br \/>\n<P>Wed\u0142ug Ma\u0142gorzaty Biernackiej, Marketing Managera w firmie Eden Springs Poland, o zwyci\u0119stwie Locomotivy zdecydowa\u0142o opracowanie trafnej &#8211; zgodnej z przyj\u0119tymi przez firm\u0119 za\u0142o\u017ceniami&nbsp;&#8211; strategii dzia\u0142a\u0144 reklamowych, przekonuj\u0105ca, kreacja oraz w\u0142a\u015bciwy dob\u00f3r target-grupy i medi\u00f3w. <\/P><br \/>\n<P>Kampania reklamowa wody Eden wyp\u0142ynie na szerokie wody ju\u017c na pocz\u0105tku kwietnia, a jej pierwsza faza obejmuj\u0105ca ATL, BTL oraz marketing bezpo\u015bredni potrwa co najmniej 3 miesi\u0105ce. W tych ostatnich dzia\u0142aniach wspiera\u0107 nas b\u0119dzie agencja Tequila Polska.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Locomotiva zwyci\u0119\u017cy\u0142a w przetargu na obs\u0142ug\u0119 reklamow\u0105 firmy Eden Springs Poland Sp. z o.o. w zakresie dzia\u0142a\u0144 ATL i BTL.","protected":false},"author":1,"featured_media":105850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-105849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105849"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105850"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}