{"id":105845,"date":"2004-03-29T06:00:00","date_gmt":"2004-03-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/boomerang-dla-eskadry\/"},"modified":"2004-03-29T06:00:00","modified_gmt":"2004-03-29T04:00:00","slug":"boomerang-dla-eskadry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/boomerang-dla-eskadry.html","title":{"rendered":"&quot;Boomerang&quot; dla ESKADRY"},"content":{"rendered":"<p><P>Kampania B2B &#8222;Rusz g\u0142ow\u0105&#8221; mia\u0142a na celu zwr\u00f3cenie uwagi na unikalne cechy reklamy prasowej i zasugerowanie zwi\u0119kszenia nak\u0142ad\u00f3w na ni\u0105, adresatami kampanii byli reklamodawcy, dyrektorzy agencji reklamowych oraz&nbsp; dom\u00f3w mediowych. <BR><BR>Kilkuetapowy mailing by\u0142 personalizowany, profilowany merytorycznie i kreacyjnie z uwzgl\u0119dnieniem wyodr\u0119bnienia grupy Kluczowych Klient\u00f3w oraz podzia\u0142u na 14 strategicznych bran\u017c. <\/P><br \/>\n<P>P\u0142ynne po\u0142\u0105czenie element\u00f3w interaktywnych, specjalnie zrealizowane badania por\u00f3wnuj\u0105ce reklam\u0119 telewizyjn\u0105 i prasow\u0105 oraz ponad 100 stron opracowa\u0144, obok bogatej kreacji stanowi\u0142y o wyj\u0105tkowej sile kampanii.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja marketing services ESKADRA BTL zdoby\u0142a kolejn\u0105 nagrod\u0119 &#8211; statuetk\u0119 w Konkursie &quot;Boomerang&quot; za najlepsz\u0105 kampani\u0119 direct mail zrealizowan\u0105 dla Polskich Bada\u0144 Czytelnictwa Zwi\u0105zku Kontroli Dystrybucji Prasy.","protected":false},"author":1,"featured_media":105846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-105845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105845"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105846"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}