{"id":105605,"date":"2004-04-06T06:00:00","date_gmt":"2004-04-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prognoza-pogody-wedlug-onkena\/"},"modified":"2004-04-06T06:00:00","modified_gmt":"2004-04-06T04:00:00","slug":"prognoza-pogody-wedlug-onkena","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/prognoza-pogody-wedlug-onkena.html","title":{"rendered":"Prognoza pogody wed\u0142ug Onkena"},"content":{"rendered":"<p><P>Kampania skierowana jest g\u0142\u00f3wnie do kobiet w wieku 16 do 46 lat, mieszkaj\u0105cych w du\u017cych miastach. O\u015bmiosekundowy spot w warstwie wizualnej przedstawia zmys\u0142owe sceny jedzenia jogurtu przez par\u0119 m\u0142odych ludzi. <BR><BR>Degustacja dotyczy Jogurtu Wiosennego. W warstwie s\u0142ownej spot nawi\u0105zuje do prognozy pogody, jednak dzi\u0119ki swej oryginalnej formie i intensywnemu brandingowi wyr\u00f3\u017cnia si\u0119 w bloku innych billboard\u00f3w sponsorskich. <BR><BR>Celem akcji jest zbudowanie \u015bwiadomo\u015bci marki Onken oraz produkt\u00f3w z grupy Jogurt Wiosenny. Kampania potrwa do ko\u0144ca kwietnia. Kreacj\u0119 billboardu oraz jego realizacj\u0119 przygotowa\u0142a agencja PEPPERMINT. <BR><BR>Agencja zdoby\u0142a bud\u017cet w drodze przetargu. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy OMD.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Onken budzi zmys\u0142y&quot; to tytu\u0142 kampanii telewizyjnej Jogurt\u00f3w Wiosennych Onken, kt\u00f3ra od 1 kwietnia pojawi\u0142a si\u0119 w TVN. Billboardy Sponsorskie w bloku Prognozy Pogody dla tej marki przygotowa\u0142a agencja PEPPERMINT.","protected":false},"author":1,"featured_media":105606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-105605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105605"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105606"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}