{"id":10557,"date":"2011-11-28T16:24:23","date_gmt":"2011-11-28T15:24:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sf1-dla-mk-cafe-wideo\/"},"modified":"2011-11-28T16:24:23","modified_gmt":"2011-11-28T15:24:23","slug":"sf1-dla-mk-cafe-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sf1-dla-mk-cafe-wideo.html","title":{"rendered":"SF1 dla MK Cafe (wideo)"},"content":{"rendered":"<p>Kampania nowej kategorii kawy ze specjalnej mieszanki ziaren, idealnej do picia z mlekiem, jest kolejnym etapem budowania pozycji marki MK Cafe w segmencie premium.<\/p>\n<p>&#8211; Przy przygotowywaniu spotu, tym razem dla smakoszy bia\u0142ej kawy, kierowali\u015bmy si\u0119 za\u0142o\u017ceniami le\u017c\u0105cymi u podstaw has\u0142a &#8222;See the taste&#8221; &#8211; m&oacute;wi Jacek Gliniak z agencji SF1. G\u0142&oacute;wny nacisk po\u0142o\u017cyli\u015bmy jednak na podkre\u015blenie harmonii po\u0142\u0105czenia kawy i mleka oraz nowo\u015bci jakim jest produkt MK Cafe Premium do picia z mlekiem.<\/p>\n<p>Agencja w nowej ods\u0142onie kampanii kontynuuje komunikacj\u0119 opart\u0105 na rekomendacji baristy &#8211; pasjonata kawy i wyra\u017anej warstwie emocjonalnej zwi\u0105zanej z produktem.<\/p>\n<p>Now\u0105 ods\u0142on\u0119 reklamy mo\u017cna ogl\u0105da\u0107 w najwi\u0119kszych stacjach telewizyjnych oraz tematycznych. Zaplanowana jest r&oacute;wnie\u017c kampania radiowa.<\/p>\n<p>Za jej przygotowanie i realizacj\u0119 odpowiada agencja marketingu zintegrowanego SF1.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 telewizyjno &#8211; radiowa kampania nowego produktu marki MK Cafe &#8211; pierwszej kawy stworzonej specjalnie do picia z mlekiem.","protected":false},"author":1,"featured_media":10558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1477,200,1554],"class_list":{"0":"post-10557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mk-cafe","9":"tag-reklama","10":"tag-sf1","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10557"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10558"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}