{"id":105525,"date":"2004-04-08T10:27:57","date_gmt":"2004-04-08T08:27:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rtl-chce-przejac-vive\/"},"modified":"2004-04-08T10:27:57","modified_gmt":"2004-04-08T08:27:57","slug":"rtl-chce-przejac-vive","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/rtl-chce-przejac-vive.html","title":{"rendered":"RTL chce przej\u0105\u0107 VIV\u0118"},"content":{"rendered":"<p>VIVA przyci\u0105ga g\u0142\u00f3wnie m\u0142ode audytorium. Tymczasem, jak m\u00f3wi Gerhard Zeiler, szef RTL, w jego grupie brakuje kana\u0142\u00f3w dla m\u0142odej widowni. Dodatkow\u0105 atrakcj\u0119 dla potencjalnego inwestora stanowi r\u00f3wnie\u017c fakt, \u017ce opr\u00f3cz rynku niemieckiego, VIVA obecna jest tak\u017ce na W\u0119grzech i w Polsce. To pomog\u0142oby RTL-owi w planowanej na te rynki ekspansji.<\/p>\n<p>Jak na razie trwaj\u0105 biznesowe podchody. Niemiecki gigant medialny, Bertelsmann, powi\u0105zany kapita\u0142owo z RTL-em, jest got\u00f3w wy\u0142o\u017cy\u0107 na zakup VIVY 80-90 mln euro. Tymczasem warto\u015b\u0107 Viva Media wyceniana jest na 220 mln. Pog\u0142oski o transakcji wywo\u0142a\u0142y zaniepokojenie w\u015br\u00f3d pracownik\u00f3w VIVY. Obawiaj\u0105 si\u0119 oni, \u017ce sp\u00f3\u0142ki nale\u017c\u0105ce do Viva Media mog\u0105 zosta\u0107 posprzedawane r\u00f3\u017cnym inwestorom. Podczas gdy telewizje trafi\u0105 do RTL-u, firma producencka Brainpool mo\u017ce zosta\u0107 sprzedana grupie ProSiebenSat.1.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa RTL jest zainteresowana przej\u0119ciem udzia\u0142\u00f3w w sp\u00f3\u0142ce Viva Media, b\u0119d\u0105cej w\u0142a\u015bcicielem telewizji muzycznych VIVA. Zdaniem przedstawicieli RTL, kana\u0142y muzyczne by\u0142yby doskona\u0142ym uzupe\u0142nieniem oferty grupy z Luksemburga.","protected":false},"author":1,"featured_media":105526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-105525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105525"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105526"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}