{"id":105272,"date":"2004-04-19T06:00:00","date_gmt":"2004-04-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cos-w-niej-drzemie-skoda-fabia\/"},"modified":"2004-04-19T06:00:00","modified_gmt":"2004-04-19T04:00:00","slug":"cos-w-niej-drzemie-skoda-fabia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cos-w-niej-drzemie-skoda-fabia.html","title":{"rendered":"Co\u015b w niej drzemie &#8211; Skoda Fabia"},"content":{"rendered":"<p><P>Zadaniem kampanii jest wzrost \u015bwiadomo\u015bci marki Skoda Fabia z nadwoziem typu Sedan&nbsp;&#8211; rodzinnego samochodu z wyj\u0105tkowo obszernym baga\u017cnikiem. <BR><BR>W prasie pojawi\u0142y si\u0119 og\u0142oszenia reklamowe&nbsp;&#8211; Gazeta Wyborcza, Super Express, Newsweek, Wprost, TV-guide&#8217;y. <BR><BR>Przygotowano tak\u017ce spot radiowy 30&#8217;, kt\u00f3ry b\u0119dzie emitowany w PR3, Radio Zet, RMF&nbsp;oraz stacjach lokalnych. Zar\u00f3wno layout&#8217;y prasowe, jak i spot radiowy wykorzystuj\u0105 motyw dzieci\u0119cej zabawy w Indian. <BR><BR>Akcja rozgrywa si\u0119 w baga\u017cniku Skody Fabia Sedan, w kt\u00f3rym &#8222;mie\u015bci si\u0119 ca\u0142e plemi\u0119&#8221;. Kreacj\u0119 przygotowa\u0142a agencja PEPPERMINT, natomiast zakupem medi\u00f3w zaj\u0105\u0142 si\u0119&nbsp; dom mediowy CARAT Polska.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja PEPPERMINT przygotowa\u0142a kampani\u0119 promocyjno &#8211; wizerunkow\u0105 dla Skody Fabii Sedan. Kampania potrwa od 5 do 25 kwietnia, towarzyszy jej claim: &quot;Skoda Fabia Sedan. Co\u015b w niej drzemie&quot;.","protected":false},"author":1,"featured_media":105273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-105272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105272"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105273"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}