{"id":105253,"date":"2004-04-20T06:00:00","date_gmt":"2004-04-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-knorra\/"},"modified":"2004-04-20T06:00:00","modified_gmt":"2004-04-20T04:00:00","slug":"kampania-knorra","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-knorra.html","title":{"rendered":"Kampania Knorra"},"content":{"rendered":"<p>Kampania b\u0119dzie mia\u0142a charakter wizerunkowy, a jej celem jest przypomnienie konsumentom ca\u0142ej kategorii kostek roso\u0142owych i bulionowych, kt\u00f3re stanowi\u0105 jeden ze sztandarowych produkt\u00f3w marki Knorr. <BR><BR>Jest to niezwykle dynamicznie rozwijajaca si\u0119 kategoria w ofercie Knorr, oferuj\u0105ca szeroki zestaw r\u00f3znych wariant\u00f3w smakowych.<BR><BR>Jako \u017ce kostki roso\u0142owe s\u0105 produktem u\u017cywanym ch\u0119tnie zarowno w kuchni tradycyjnej, jak i przez panie domu holdujace kuchni kreatywnej, kampania adresowana jest do kobiet w wieku 20 &#8211; 49 lat.<BR><BR>Kreacje stworzyla agencja DDB Warszawa, a za zakup medi\u00f3w odpowiedzialna jest agencja Initiative Media.<BR>Pocz\u0105tek kampanii zbieg\u0142 si\u0119 tak\u017ce z wprowadzeniem na rynek opakowa\u0144 kostek roso\u0142owych Knorr w nowej szacie graficznej.<BR><BR>Kampania potrwa do czerwca br.<\/p>\n","protected":false},"excerpt":{"rendered":"Od \u015brody, 21 kwietnia w 5 stacjach telewizyjnych (TVP1, TVP2, TVN, Polsat, TV4) rusza nowa kampania reklamowa kostek roso\u0142owych Knorr.","protected":false},"author":1,"featured_media":105254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-105253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105253"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/105254"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}