{"id":10523,"date":"2011-11-29T12:46:43","date_gmt":"2011-11-29T11:46:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/el-sol-promuje-sie-w-telewizji-wideo\/"},"modified":"2011-11-29T12:46:43","modified_gmt":"2011-11-29T11:46:43","slug":"el-sol-promuje-sie-w-telewizji-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/el-sol-promuje-sie-w-telewizji-wideo.html","title":{"rendered":"El Sol promuje si\u0119 w telewizji (wideo)"},"content":{"rendered":"<p>Spoty reklamowe emitowane b\u0119d\u0105 na antenie stacji TVN oraz w kana\u0142ach tematycznych TVN Style, TVN24, TVN7, 4fun.tv i innych. Akcja ma charakter wizerunkowo &#8211; sprzeda\u017cowy i wspiera dzia\u0142ania promocyjne marki El Sol. <\/p>\n<p>Kampania b\u0119dzie bardzo intensywna i potrwa sze\u015b\u0107 tygodni, a jej fina\u0142 zaplanowano na 31 grudnia br. Spot co najmniej raz ma obejrze\u0107 prawie 4,6 mln docelowych konsument&oacute;w, a ponad 3 mln os&oacute;b zetknie si\u0119 z nim minimum trzy razy. \u0141\u0105cznie spot z charakterystycznym logo El Sol pojawi si\u0119 w stacjach telewizyjnych ponad 1 000 razy.<\/p>\n<p>Kampanii telewizyjnej towarzyszy silne wsparcie w punktach sprzeda\u017cy w postaci dodatkowych ekspozycji oraz materia\u0142&oacute;w POS dostosowanych do specyfiki poszczeg&oacute;lnych sieci. Wzmo\u017cone dzia\u0142ania marketingowe obejm\u0105 wszystkie kana\u0142y sprzeda\u017cy, zar&oacute;wno handel nowoczesny, jak i tradycyjny.<\/p>\n<p>Producentem spotu jest dom produkcyjny P.A.Y. Studio. Za zakup medi&oacute;w odpowiada bezpo\u015brednio Ambra. Mark\u0119 El Sol wspieraj\u0105 r&oacute;wnie\u017c dzia\u0142ania PR prowadzone przez agencj\u0119 Ku\u017ania PR.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/11\/1322567227.jpg \" alt=\"\" width=\"390\" height=\"1617\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;El Sol. Po stronie s\u0142o\u0144ca&#8221; &#8211; pod takim has\u0142em rozpocz\u0119\u0142a si\u0119 najwi\u0119ksza i kampania telewizyjna w historii marki win El Sol.","protected":false},"author":1,"featured_media":10524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[854,1587,200],"class_list":{"0":"post-10523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kuznia-pr","9":"tag-p-a-y-studio","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10523"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10524"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}