{"id":105081,"date":"2004-04-25T12:49:29","date_gmt":"2004-04-25T10:49:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/powrot-krola-do-wroclawia\/"},"modified":"2004-04-25T12:49:29","modified_gmt":"2004-04-25T10:49:29","slug":"powrot-krola-do-wroclawia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/powrot-krola-do-wroclawia.html","title":{"rendered":"Powr\u00f3t Kr\u00f3la do Wroc\u0142awia"},"content":{"rendered":"<p>Kampania jest wsp\u00f3lnym przedsi\u0119wzi\u0119ciem 17-krotnego mistrza Polski Idei \u015al\u0105ska Wroc\u0142aw i nowego sponsora klubu LUKAS Banku. Wzorem poprzednich lat koszykarskim play-offom towarzyszy silne wsparcie reklamy zewn\u0119trznej, prasowej oraz zakrojonej na szerok\u0105 skal\u0119 akcji PR.<\/p>\n<p>Poniewa\u017c przes\u0142anie zesz\u0142orocznej kampanii &#8222;Zapraszamy na osiemnastk\u0119&#8221; min\u0119\u0142o si\u0119 z faktami i Idea \u015al\u0105sk Wroc\u0142aw nie zdoby\u0142a 18 tytu\u0142u Mistrza Polski, teraz zamierza wr\u00f3ci\u0107 na mistrzowski tron. Bez gor\u0105cego wsparcia publiczno\u015bci nie b\u0119dzie to mo\u017cliwe. W projekcie wykorzystano zdj\u0119cia dw\u00f3ch czo\u0142owych polskich koszykarzy, zawodnik\u00f3w Idei \u015al\u0105ska Wroc\u0142aw: Adama W\u00f3jcika i Macieja Zieli\u0144skiego, kapitana wroc\u0142awskiej dru\u017cyny. Kampania trwa\u0107 b\u0119dzie w czasie rozgrywek play-off w kwietniu i maju tego roku. <\/p>\n","protected":false},"excerpt":{"rendered":"ARRS Effectica opracowa\u0142a i rozpocz\u0119\u0142a kampani\u0119 reklamuj\u0105c\u0105 fina\u0142owe rozgrywki o mistrzostwo Polski w koszyk\u00f3wce m\u0119\u017cczyzn. Kampania toczy si\u0119 pod has\u0142em: Powr\u00f3t Kr\u00f3la. Idea \u015al\u0105sk Wroc\u0142aw wraca na mistrzowski tron.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-105081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=105081"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/105081\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=105081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=105081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=105081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}