{"id":104826,"date":"2004-05-04T06:00:00","date_gmt":"2004-05-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zrodlo-urody-danone\/"},"modified":"2004-05-04T06:00:00","modified_gmt":"2004-05-04T04:00:00","slug":"zrodlo-urody-danone","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zrodlo-urody-danone.html","title":{"rendered":"\u0179r\u00f3d\u0142o urody Danone"},"content":{"rendered":"<p><P>Danone Vitalinea jest to naturalna \u017ar\u00f3dlana woda skierowana g\u0142\u00f3wnie do kobiet w wieku 20-45, kt\u00f3re mimo obowi\u0105zk\u00f3w zawodowych i rodziny maja czas na to aby nie zapomnie\u0107 o sobie &#8211; swoim wygl\u0105dzie i zadowoleniu z siebie. <BR><BR>Zadaniem kampanii jest pobudzenie sprzeda\u017cy oraz budowanie wizerunku marki&nbsp; &#8211; wody kt\u00f3ra pomaga &#8222;by\u0107 w dobrej formie&#8221;. Mechanika akcji oparta jest na komunikacji SMS. Partnerem akcji jest firma Thalgo Poland.<BR><BR>Agencja Reklamowa Afekt jest odpowiedzialna za przygotowanie konceptu, projekty materia\u0142\u00f3w POS i realizacj\u0119 akcji. Promocja b\u0119dzie mia\u0142a wsparcie reklamowe w najpopularniejszych tytu\u0142ach prasy kobiecej.&nbsp; <\/P><br \/>\n<P>&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Reklamowa Afekt przygotowa\u0142a promocj\u0119 sprzeda\u017cy opart\u0105 na zasadach loterii promocyjnej dla marki Danone Vitalinea. Akcja promocyjna potrwa od 3 maja do 11 lipca pod has\u0142em &quot;\u0179r\u00f3d\u0142o Urody&quot;.","protected":false},"author":1,"featured_media":104827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104826"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104827"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}