{"id":104800,"date":"2004-05-05T06:00:00","date_gmt":"2004-05-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/harnas-wita-wiosne\/"},"modified":"2004-05-05T06:00:00","modified_gmt":"2004-05-05T04:00:00","slug":"harnas-wita-wiosne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/harnas-wita-wiosne.html","title":{"rendered":"Harna\u015b wita wiosn\u0119"},"content":{"rendered":"<p><P>Konsekwentnie, tak jak w przypadku dotychczasowych dzia\u0142a\u0144, celem wiosennej kampanii jest budowa wizerunku marki HARNA\u015a. Jej trzon stanowi nowy 30-sekundowy spot reklamowy pt. &#8222;Harna\u015b wita wiosn\u0119&#8221;. Premiera filmu poprzedzona by\u0142a kilkunastodniow\u0105 emisj\u0105&nbsp;10-sekundowego teasera, w kt\u00f3rym w roli g\u0142\u00f3wnej wyst\u0105pi\u0142, wyrwany terkotem budzika z zimowego snu, nied\u017awied\u017a.<BR><BR>W nowym spocie wykorzystano ponownie motyw muzyczny z &#8222;Janosika&#8221; Jerzego Passendorfera, kojarzony z mark\u0105 od momentu pojawienia si\u0119 HARNASIA na rynku. <BR><BR>Film &#8222;Harna\u015b wita wiosn\u0119&#8221; emitowany b\u0119dzie na antenach TVP1, TVP2, Polsatu i TVN-u.<\/P><br \/>\n<P>Kreacj\u0105 zaj\u0119\u0142a si\u0119&nbsp;agencja Red8 Communications Group, za realizacj\u0119&nbsp;odpowiada Graffiti Film Sp.&nbsp;z o.o, zakupi\u0142a media Initiative Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a druga tej wiosny telewizyjna kampania reklamowa piwa HARNA\u015a, najm\u0142odszego produktu w portfolio grupy Carlsberg Okocim.","protected":false},"author":1,"featured_media":104801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-104800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104800"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104801"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}